Welcome to
GottaBe! Ethnic,

At GottaBe! Ethnic, we are specialists in multicultural marketing.

This is because we help companies target ethnic minorities across the UK, by opening their boundaries to interact with a demographic that has a spending power of £300 billion!

Not only this, but only 1 out of 5 UK companies are reaching out to them as individual consumers, offering huge potential for any brand.

In order to unlock this potential, GottaBe! Ethnic has an extremely creative team, who can deliver fun and exciting campaigns that strategically target ethnic minorities and our Brand Ambassadors can speak in over 45 languages, including Polish, Punjabi, Romanian, Filipino and Urdu – making interaction easy!

This enables us to deliver your precise message, in the precise place, to the precise audience.

When it comes to multicultural marketing, we are Simply Ethnic.

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Ethnic minorities have a spending power of £300 billion in the UK, yet only 1 out of 5 UK companies are reaching out to them as consumers.

Are you missing a trick?


In the UK, 69% of ethnic consumers feel that marketing by UK brands has little or no relevance to them.

However, we feel differently! This is because GottaBe! Ethnic delivers a comprehensive portfolio of services to make ethnic consumers feel relevant, by empowering UK brands to connect with them.


Multicultural Promotional Staffing (bi-lingual)


Merchandising In Ethnic Shops


Events Management


Media Planning & Buying


Click here for a price list

Social Media & Online

Some Key Facts

Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!


Western Union
Tasty Bite
The Polish Bakery
Daniel J. Edelman
University of Chichester
Red Funnel
World Remit
Ahmad Tea
Hampshire Constabulary
J.A.Baczewski Vodka
Your brand?


GottaBe! Ethnic has helped some of the World’s biggest brands open up their borders and target ethnic minorities in the UK. It is our passion to unlock hidden audiences and help our clients branch out further than they ever have before. Live our passion through a selection of case studies.


Stay up to date with all things Ethnic!

Brexit and the Impact It’s Having on the Ethnic Minorities: Are They Still Coming?

Photo by Lāsma Artmane on Unsplash

Three years on from the referendum concluding that Great Britain will leave the European Union and the country is still in disarray. Never has the United Kingdom seen a politically charged event on this scale and to this day, everyone is still rather confused by how it will all work. Well, while we  don’t have the answers to that, we do have answers on the impact of Brexit on ethnic minorities.

Firstly, there are still ethnic minorities coming to […]

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How to utilise sport to communicate with ethnic audiences?

Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities.

With 8 million people watching the final from Britain alone, not to mention the rest of the world, there was to be a super over or 6 balls each, most runs wins […]

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GottaBe! launches London office

Whether you’re thinking of shopping on one of Europe’ busiest streets by number of visitors, you probably were thinking of Oxford Street! For decades, Oxford Street has been the ‘go-to’ shopping street in London with retail development starting back in the 1900’s.The 1.5-mile-long street once upon time was the main road to Oxford, back then called Tyburn Road. Now with over 300 stores including some of the most known stores such as John Lewis or Selfridges, Oxford Street is visited […]

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Happy birthday… to us! We’re now 11!

11 years of doing what we do best have passed in no time at all, and we couldn’t be happier. We celebrated our birthday in style this year. A trip to the bar (thanks for hosting us Revolution!) with a big birthday cake is the best way to commemorate the occasion, don’t you think? 

We have had an absolutely amazing week surrounded by our family and friends as well as esteemed colleagues, partners and clients. Sounds like fun? The good […]

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Say “hello” to Michał

Our ever expanding team would like to welcome our newest edition to GottaBe!, Michal has joined us in 2019 to take-over GottaBe! Health, our health division as well as supporting our ethnic customers.

Michal’s bi-lingual ability is set to fortify our diverse client base over the coming years as we push to expand our innovative marketing to all areas of the community. He brings his experience from the estate industry, where “keeping a healthy relationships with our customers over 120 branches” was his main role. Michal says […]

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Reach the Polish Community in a unique partnership between GottaBe! and RMF FM

Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country?

GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day tens of thousands of Poles living away from Poland choose to listen to RMF FM – whether its directly through their […]

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Connect with us…








We are humans, not robots! GottaBe! Ethnic’s sole purpose on this Earth is to interact with our clients ethnic audiences, but to do this we need you to get in contact first. Don’t be robots, be Homo sapiens and get in touch now!



11 College Place,
Southampton SO15 2FE


4th Floor, Jubilee House
197 – 213 Oxford Street
London W1D 2LF


02380 634 283


020 3976 2660

Contact Us