Award Winning
Multicultural Marketing

About us

Simply ethnic

Here at GottaBe! Ethnic, we are specialists in multicultural marketing.

This is because we help companies target ethnic minorities across the UK, by opening their boundaries to interact with a demographic that has a spending power of £300 billion!

Even today, ethnic minorities here in the UK remain a predominantly untapped marketing. With only 1 in 5 brands reaching out to them as individual customers, this offers huge potential for any brand.

In order to unlock this potential, GottaBe! Ethnic has an extremely creative team, who can deliver fun and exciting campaigns that strategically target ethnic minorities and we can offer Brand Ambassadors whom can speak in over 45 languages, including Polish, Punjabi, Romanian, Filipino and Urdu – making interactions much easier!

This enables us to deliver your precise message, to the precise audiences, in the precise places.

When it comes to multicultural marketing, we are Simply Ethnic.

Ethnic minorities have a spending power of £300 billion in the UK, yet only 1 out of 5 UK companies are reaching out to them as consumers.

Key facts

Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!

1 in 6
People living in the UK are from an Ethnic Minority
The spending power of Ethnic Minorities in the UK
1 in 5
UK companies reach out to Ethnic Minority consumers
of Ethnic Minorities feel UK media has little or no relevance to them

Case studies

GottaBe! has helped some of the world’s biggest brands fulfill field and experiential marketing activities, across numerous campaigns. It is our passion to access target audiences and help clients branch out further than they ever have before. Live our passion through a selection of case studies.


Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
Ethnic Marketing

What Must You Consider When Marketing To Ethnic Groups?

Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
Ethnic Marketing
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications

Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience

69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands need to do more to reach them. As multicultural marketing specialists, we understand how to target the “hard to reach” communities. Each ethnic community is different and has various needs,...

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We are humans, not robots and here at GottaBe! our sole purpose on this Earth is to interact with our clients’ target audiences, but to do this we need you to get in touch to let us know what you’re after.