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Your Questions Answered: Multicultural Marketing
31 July 2024
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11:00
Join our team on July 31st for a deep dive into multicultural marketing! We’ll answer everything you need to know and touch on a wide variety of topics, such as;...
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Inclusive Insights: Mastering Multicultural Marketing
22 May 2024
Tune into an insightful session hosted by Martin Rothwell, our Client Services Director, with special guests; Sarah Carter, Head of Marketing and Communications at Capstone Foster Care and Liz Wood, Senior Marketing Strategy Manager at Severn Trent....
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Influencer marketing, czyli jak skutecznie wykorzystać nowe trendy w marketingu
26 May 2021
Wraz z rozwojem mediów społecznościowych i serwisów contentowych oraz w związku z ich wciąż rosnącą popularnością, poszukujemy nowych form promocji naszych marek w Internecie. Chcemy docierać do klientów bezpośrednio, precyzyjnie trafiając do grupy docelowej.Istnieje jednak szansa, że nasz komunikat reklamowy nie będzie już tak efektywny jak kiedyś, a wszystko przez zmiany w komunikacji internetowej. Z pomocą przychodzi Influencer Marketing – jeden z najszybciej rozwijających się kanałów...
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Programmatic, czyli jak skutecznie wykorzystać targeting by dotrzeć do naszego klienta!
17 March 2021
The below description is in Polish. This webinar was recorded in Polish around programmatic advertising and how to effectively use targeting to reach our clients. In the webinar we hear from Adam Pachla, Head of Digital at Grupa RMF, Katarzyna Gawryluk, International Sales Manager and Agata Jaworska, Programmatic Sales Manager both for Ringier Axel Springer Polska, and Pawel Kopacki, Director...
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Growth Untapped
18 November 2020
Incredibly there are over 300 different languages spoken in the UK alone, with 1 in 6 residents being from an ethnic minority. Ethnic minorities represent a huge untapped opportunity for many financial brands, and therefore gaining a better understanding of multicultural audiences is vital for companies – especially those in the financial sector – as finance can be difficult to understand even...
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Activating around key ethnic celebrations and events
2 September 2020
With so many key religious and ethnic celebrations throughout the year, there are plenty of opportunities for brands to reach out and engage with Black, Asian and Minority Ethnic (BAME) audiences in the UK. GottaBe! host this insightful webinar, discussing the importance of targeting BAME communities and how to take advantage of the various ethnic events and religious celebrations in...
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Reach and Engage Multicultural Audiences – The Rulebook
19 May 2020
As we continue to navigate the uncertainties of today’s world, where the Coronavirus pandemic has created a significant shift from normal marketing strategies, GottaBe! shares how you can successfully reach and engage with multicultural audiences during this ever-changing time. This insightful webinar includes a brand overview from Andrea Simon on behalf of our client, Western Union, one of the world’s...