Case study
Kohinoor
Objective
- Support the brand with product sampling activities in supermarkets and cash and carry premises
- Encourage customers to purchase Kohinoor products
- Raise brand awareness with customers
- Introduce existing customers to the brand's cooking sauces
Mechanics
- Setting up sampling stalls at supermarkets to introduce customers to the brand/new products
- Setting up sampling stalls in cash and carry stores to introduce customers to the brand/new products
- Wet sampling for customers to give them a first hand experience of the brand
- Ensuring promotional presence is branded to increase brand awareness
- Provided sampling activities at Leicester's Mela Festival
Deliverables
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Sales
- Product Sampling
- Merchandising
Outcome
- Numerous stores hosting sampling activities
- Hundreds of samples distributed
- Significant rise in awareness of brand's product offering