Kohinoor

Kohinoor

Kohinoor, part of IEF, is a rice brand bringing the beauty of Indian cuisine to the West.

Case Study

• Support the brand with product sampling activities in supermarkets and cash and carry premises
• Encourage customers to purchase Kohinoor products
• Raise brand awareness with customers
• Introduce existing customers to the brand's cooking sauces

• Setting up sampling stalls at supermarkets to introduce customers to the brand/new products
• Setting up sampling stalls in cash and carry stores to introduce customers to the brand/new products
• Wet sampling for customers to give them a first hand experience of the brand
• Ensuring promotional presence is branded to increase brand awareness
• Provided sampling activities at Leicester's Mela Festival

Deliverables

• Promotional Staffing – Brand Ambassadors
• Face2Face Engagement
• Sales
• Product Sampling
• Merchandising

• Numerous stores hosting sampling activities
• Hundreds of samples distributed
• Significant rise in awareness of brand's product offering