GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5 …
Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you sat and thought about all the different media outlets in your life alone, it’s enough to make your head spin. It’s this inundation that can make it difficult for brands …
With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part of their strategy. Recent global events are also evidence that the world is changing and waking up to the systematic racism that plagues society. Yet only one in five businesses …
Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post by clarifying that pop-up retail is the opening of a sales space for a short term period. It’s a popular trend in retail now with brands doing a pop-up space …
If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your favourite clothing and/or beauty brand. With this subscription can come a sea of irrelevant e-mails. No, you don’t want X because you’re only interested in Y and so on. It …
We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director, Tomasz, present findings of a recent survey we had conducted prior, before welcoming Andrea Simon – our wonderful client and Retail Marketing Manager over at Western Union. Marketing Activities That …
Despite the COVID-19 pandemic, that still poses a massive danger, net migration to the United Kingdom remains incredibly high. 282,000 Non-EU Citizens Arrive In The UK As Net Migration Rises Figures have recently shown that 282,000 more non-EU citizens have come to the UK compared to those that left in 2019. This is the highest figure since the information was …
Today is a very exciting day for the GottaBe! Team as we hosted our very first webinar: ‘Reach and Engage Multicultural Audiences – The Rulebook’. £300 Billion Spending Power Of Ethnic Minorities The session saw our Managing Director, Tomasz, introduce the agency before sharing the findings of a recent survey we conducted to learn about the advertising preferences and consumer …
Advertising giant, Ocean, has recently launched an advertising fund in a bid to support retailers and SME’s that may have been affected by the COVID-19 pandemic. The fund was established with a media value of £10 million. This opportunity will give businesses and brands access to Ocean’s screens nationwide, providing multiple advertising spaces. The aim in advertising SME’s across the …
It’s an exciting time for GottaBe! as we have welcomed another two individuals to our team and over the course of the weekend, celebrated the agency’s 12th birthday! Welcoming Danny Born in China before growing up here in England, Danny Zhong is our newest Account Support Executive. In his final year of Solent University’s BA (Hons) Marketing degree, Danny has …
Three years on from the referendum concluding that Great Britain will leave the European Union and the country is still in disarray. Never has the United Kingdom seen a politically charged event on this scale and to this day, everyone is still rather confused by how it will all work. Well, while we don’t have the answers to that, we …
Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to …
Whether you’re thinking of shopping on one of Europe’ busiest streets by number of visitors, you probably were thinking of Oxford Street! For decades, Oxford Street has been the ‘go-to’ shopping street in London with retail development starting back in the 1900’s.The 1.5-mile-long street once upon time was the main road to Oxford, back then called Tyburn Road. Now with …
11 years of doing what we do best have passed in no time at all, and we couldn’t be happier. We celebrated our birthday in style this year. A trip to the bar (thanks for hosting us Revolution!) with a big birthday cake is the best way to commemorate the occasion, don’t you think? We have had an absolutely …
Our ever expanding team would like to welcome our newest edition to GottaBe!, Michal has joined us in 2019 to take-over GottaBe! Health, our health division as well as supporting our ethnic customers. Michal’s bi-lingual ability is set to fortify our diverse client base over the coming years as we push to expand our innovative marketing to all areas of the community. He brings his experience from …
Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country? GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day …
Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and is also one of the best places to live and work in the UK. Here at GottaBe!, we are immensely proud to hold our headquarters in this fun and exciting …
This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and …
GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry. We promote this brand through in-store sampling activities where customers visiting …
This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe. After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) …
The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at …
In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045. The UK’s multicultural community has a disposable income of £12 billion, and …
With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning …
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. …
One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution. To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer …
One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best. Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is …
Since the launch – in March 2008 – GottaBe! has been featured in number of newspapers and magazines, whilst our colleagues were also interviewed by various TV and radio stations from all of the World. The list of media that featured GottaBe! includes likes of BBC, Sky News, The Guardian, RMF FM, ITV News, Channel 5 News, The Sun and …
Opening Hours during the Holidays Another year is upon us and as we are entering the festive time of the year, we would like to advices our Clients, Partners, Suppliers and Staff of the revised opening hours at GottaBe! HQ. OPENING HOURS 23.12.2016 – 9am -2pm 24.12.2016 – CLOSED (Christmas Eve) 25.12.2016 – CLOSED (Christmas Day) 26.12.2016 – CLOSED (Boxing …
Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on a single market – in most cases on their own nationals. However, with UK population at 64.3 millions and only 9.1 million of them from ethnic minorities, this leaves us …
When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to enjoy in your own country. This also reflects on one of the last things you we on our visit, when we tend to purchase our favourite treats we have tried …
Throughout the year, many companies target students with marketing campaigns, tapping into a lucrative market that can be individually targeted around key dates in the student calendar. This is because times of celebration, receiving money and welcome events, are significant to student life. Therefore, below is a list of key dates and periods that we target students for our clients: …
With lovely soft fluffy bases and butter cream toppings covered in a sugary delight, there are few foods that sing “I am delicious’ like a cupcake. They sing even more heavenly when offered to you by one of our Brand Ambassadors in the street, on behalf of Lebara, for their new 30 day – Hardworking Plan For Hardworking People – …
Digi-Vans are like the Batmobiles of direct marketing, a mobile billboard that can be driven directly to your intended target audience, fighting past the impracticalities of fixed billboards, to be your advertising hero! Unlike fixed advertisements found on billboards or on bus stops, Digi-Vans offer a unique experience, as they can pretty much go wherever your target audience is located. …
In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal all households love. Recently, GottaBe! has been carrying out a number of sampling activities for Kohinoor, who are the second largest food brand in India, with a worldwide presence in …
GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble beginnings in 1884 out of a small clinic in the Indian city of Kolkata and has become one of the most trusted healthcare brands in the world. The sampling activity …
At GottaBe! HQ we love giving opportunities to students to help them learn and develop in the world of marketing. Over the past couple of years we have welcomed University students on 3-month placement programmes, offered work experience to students over varying periods and enjoyed the presence of an apprentice. Now the GottaBe! team – in particular, the GottaBe! Ethnic …
With Christmas fast approaching, the seasonal deluge of marketing campaigns from the world’s biggest brands begins to excite every one of our five senses. As early as late October we are already made aware that Christmas is coming, as adverts begin to inch their way on to our screens and into the pages of magazines and newspapers, drumming up the …
Following the popularity of last year’s Advent Marketing Tips, help GottaBe! count down the days to Christmas with our Christmas advent calendar and enjoy 24 days of virtual chocolate through the wonderful world of social media. To speed up the hours and distract your minds from the turkey and presents, we will be posting a mixture of 24 facts, offers, …
Traditionally, Black Friday marks a key date in the American calendar where consumers go crazy in what is seen as the unofficial countdown to Christmas. It marks the first Friday after Thanks Giving and has become the busiest retail day of the year in the United States, with huge discounts given to shoppers for one day only. However, whilst the …
‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to try out a property before buying. Whilst this is very uncommon in the property world, ‘try before you buy’ is ever present in the consumer market, with product demonstrations vitally …
Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers …
So with UK shoppers spending more than £300 million throughout the Halloween period in 2013 (AOL, 2013) this year is going to be bigger and better than the last; that’s a guarantee, but still far from our friends across the pond in the US where they were reported to have spent over $6.9bn on costumes alone last year. So what is …
Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in person. Social media is a great way to connect with your target but nothing beats a hands on experience. An experiential experience allows consumers to interact and get a real …
Hiring a field and experiential marketing agency can be a difficult decision, choosing the right one might be even harder. Hopefully, with our top tips, you will find it a little bit easier! Top tips for hiring a field and experiential marketing agency Don’t be a keen bean – It is crucial to be 100% certain that you want to …
Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor. Our Brand Ambassadors has to merchandise the stores with hanging boards, open/close signs, shelf talkers and leaflets with information about the products on offer. The aim of the activity was to raise brand awareness and presence of Ahmad …
GottaBe! have recently been given the opportunity to run a photography competition event for the 50 Years of Southampton celebration. The agency is involved in all aspects of the event from the planning, implementing and reporting and the team are buzzing in the office to support the city in such an important event. – As a local business who has …
It’s the recent trend we are all seeing through social media. Practically everybody is pouring ice-cold water over them-selves and donating money to charity. Ice is selling out when temperatures are dropping, the supermarket buyers must be thinking what’s going on? Managing Director of GottaBe!, Tomasz Dyl has not been shy of completing his challenge. Tomasz has always been up …
Volunteering requires one to put forward their time and life skills, freely, which often stems from the desire to help a certain cause. People volunteer for varied reasons, however there are probably a few reasons that are very consistent. It could be said that a lot of people volunteer to give something back to the community, which they will find …
The GottaBe! team having been working closely with Field Palmer estate agents for a number of years; supporting them with a successful door to-door leafleting campaign. Throughout the months of July and August, the GottaBe! Brand Ambassadors will be delivering 60,000 leaflets to homes and apartments in and around the Southampton postcodes. Field Palmer continues to offer an outstanding professional …
Thousands of students have completed their GCSE exams and are preparing for the future. Although most school leavers are relaxing for summer and are opting to continue their studies at Sixth Form College come September; for some, college can be seen as a daunting and unappealing option. Therefore some students seek alternatives like an apprenticeship scheme that offers the opportunity …
All over the world, marketing brands are naming their promotional staff differently. Agencies are using ‘Brand Ambassador’, ‘Reps’ and ‘Brand Advocate’, to name just a few, as an alternative to the more generic ‘Promo Staff’. Why is this? What benefits does this bring? Does it make any difference to the work they do? The generic ‘Promo Staff’ label is the common term …
GottaBe! has been selected by Lebara Mobile, an award winning low cost international pay-as-you-go-SIM cards provider, to support them with a product sampling and field marketing activity on board of DFDS Seaways vessels on Dover-Dunkirk and Dover-Calais routes this summer. Over the next few weeks, Brand Ambassadors will be working on board of 5 vessels and engaging with the public …
The summer is here, university students are finished with their exams, therefore there is plenty of talent about and we are taking advantage of it! As featured in previous news updates, we have recruited seven university students to complete a summer placement programme with the HQ team in Southampton! The successful students have been selected by our Booking and Talent Team …
The team at GottaBe! has been working very hard over the past few weeks and we are pleased to announce number of new clients. Our new clients range from baby products, communications, recruitment consultants, FMCG to transport. We are a growing agency showcasing our services to a number of world recognised brands and will continue to offer our professional services …
The GottaBe! got buzzing for charity! On Sunday the 23rd March, the team got all dressed up to take part in the Sport Relief 2014 charity fun run. The Managing Director Tomasz Dyl after persuasion from the Mayoress of Southampton; Marie White encouraged the team to dress as bee’s along with hundreds of other participants. The team managed to raise over …
For number of years now, GottaBe! has been proud to offer summer work experience placements and internships at our HQ in Southampton! We are on hunt for new faces to join our award winning family (aka team) this summer. If you are passionate about marketing and business and would like to gain experience in planning and executing field and experiential …
With only couple more sleeps till Christmas, we would like to update you on the opening hours of our office throughout the festive period. Throughout the Holiday Seasons, the office will be open on: 23rd December 2013 09:00 – 17:30 24th December 2013 09:00 – 14:00 25th December 2013 CLOSED 26th December 2013 CLOSED 27th December 2013 …
Calling all students – would you like to get hands on experience by working with some of the world’s biggest brands!? Soon, you will have the opportunity at GottaBe!, an award winning field and experiential marketing agency, thanks to a joint project with Southampton Solent University whereby students will be able to join our team and be part of our …
Traditionally, Advent Calendars were given to children to help them counting days to Christmas, this year GottaBe! is giving you their own advent calendar with a twist! Go on, lets make it more entertaining. – Instead of giving our clients, suppliers and future partners and clients a chocolate every morning, we’re offering them a priceless marketing tip every day, right …
Tomasz Dyl, Managing Director of GottaBe! has been awarded Visiting Fellowship by Southampton Solent University’s Faculty of Business, Sport and Enterprise. Southampton Solent University awards the title of Visiting Fellowship to distinguish partners from professional organisations who are closely associated with the University, through collaboration in teaching, research, consultancy or advice. The title has been awarded to Tomasz for his …
Earlier this week, GottaBe! has launched a dedicated website for GottaBe! Ethnic, an integrated communications agency, providing marketing solutions for targeting multicultural audiences. Check it out at www.gottabeethnic.co.uk From consultancy, strategic planning, copywriting, PR, experiential through to translations, design and print. What is also important, the team at GottaBe! Ethnic does it all. In-house too, so no middle man involved to …
Lyca Mobile, a leading PAYG international SIM card provider with over 30 million customers and a new one joining every 2 seconds have been working with GottaBe! to successfully promote their new offer – 1p per minute for calls to landlines and mobile phones in many destinations, including China, India, Lithuania and Poland. The field marketing activity, where a team …
A leading estate agent in lettings, sales and property management, Field Palmer, has chosen GottaBe! as their marketing partner for door-to-door leafleting campaign. Over the last few weeks, a team of Brand Ambassadors have delivered more then 50,000 leaflets across Hampshire, all of them on a single base drop.
Last night, (Friday, 12th July) the South Coast Business Awards 2013 were handed out and we’re proud to announce that Tomasz Dyl, Managing Director of GottaBe! is the winner of Southampton City Council Award for Southampton’s Young Entrepreneur of the Year. This goes to show that hard work pays off – Tomasz has started the South’s leading field and experiential marketing …
We’re delighted to announce that hard work of our team, Brand Ambassadors and Events Managers has been recognised and we have been shortlisted in the STAFFING Category at this year’s COGS Awards, run by the Institute of Promotional Marketing (IPM). – Being shortlisted in the Staffing Category is a big achievement itself. Its our clients, who have taken their time out to …
Thanks for checking me out! If you are looking for the Experiential Marketing Whitepaper then let me tell you the secret – its almost here. Well, the paint is just drying off – give us couple of days and it will be available to download it. Can’t wait!? Feel free to contact us and we will be able to happy …
When planning an experiential marketing campaign / gig, its important to consider many things. To make your life easier, the creative team at GottaBe! has prepared a list of 10 tips – most important bits for you to remember when planning next campaign. Should you need any help with one or more of those aspects, then please feel free to …
Hey Brand Ambassadors and Event Managers, we have just migrated on to our new staffing database at www.gottabe.watuapp.com. This database is where GottaBe!’s Booking & Talent Team will be publishing all of our job opportunities, giving you the freedom to apply to more work. Before you can apply for any jobs, you must register with us. Do it now and don’t miss …
GottaBe! has now launched its brand new website in a mobile format. If your always on the move or are working away from your office, then visit us on your mobile! We now live in a society that uses the internet more than ever before and this has spread through to our mobile and tablet devices. Therefore, it only made …
Earlier this week, Tomasz Dyl, Managing Director of GottaBe! has been shortlisted for Southampton City Council Award for Southampton Young Entrepreneur of the Year (YEOFT) as part of the South Coast Business Awards 2013. The award is given to an individual, aged 30 or younger, whom the judges consider can best demonstrate exceptional vision and leadership in the establishment and development …
The management of GottaBe! would like to congratulate Magazyn PL for being shortlisted for the Student and Graduate Start-Up Business of the Year award. Since the launch of Magazyn PL in December 2012, GottaBe! has been providing promotional staff to sample their weekly magazine during key events in Southampton, Bournemouth, Reading & Basingstoke. Magazyn PL is a leading Polish weekly …
GottaBe! is proud to be one of the category sponsors of MarketingWeek Engage 2013 Awards. – We are pleased to sponsor this year’s In-Store and Shoppers Marketing Award – said Tomasz Dyl, Managing Director of GottaBe! The Awards ceremony will take place on Tuesday, 21st May 2013 at Grosvenor House Hotel in Park Lane in London. The Management of GottaBe! …
Throughout April and March GottaBe! has been supplying promotional staff to Southampton Solent University to support them with a field marketing activity to promote their Graduate Development Scheme and You Can Do It To programmes. Brand Ambassadors were engaging and sampling graduate development scheme booklets as well as capturing data and driving traffic to Graduate Jobs South’ website.