Blog

The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online for all to use, but there is no easy way to track who else is using them. This has meant the stock image is no longer as desirable as it...

Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through digital marketing, so making connections with ethnic audiences can be a challenge. GottaBe! Ethnic will be discussing how to use your digital channels to drive physical connections with ethnic audiences. ...

Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be discussing key people of influence within ethnic minority groups and looking at how we utilise them to gain insight into the ethnic markets. We will also look at how we...

1 in 6 people living in the UK is from an Ethnic Minority, here at GottaBe! Ethnic, we understand the importance of reaching these audiences as they have a £300bn spending power. Brands are missing out on this spending power because they do not know how to engage with ethnic audiences effectively. With only 1 in 5 brands reaching out...

When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers.  The food and beverage market is highly competitive and customers tend to stay within their comfort zone, so reaching new audiences can be a tricky task. But if you can reach a new audience with your FMCG...

Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing in their digital campaigns.  The influencer market is saturated, so standing out from the rest can be tricky. We have collected the top 10 UK-based diverse and inclusive social media...

Inclusivity in advertising is important as consumers need to feel that brands truly understand them. For a customer to build relationships with brands they must feel their morals align. GottaBe! Ethnic will be discussing the importance of inclusivity in advertising and why it is beneficial for your brand to invest in inclusivity.  1 in 6 people living in the UK...

The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the Diwali in London Committee, were free to enjoy and open to Londoners and visitors of all backgrounds.  Along with Western Union we were tasked to add value to the event...

With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black, this is the fastest-growing community with the percentage of the population from a Black African background doubling from 0.9% in 2001 to 1.8% in 2011. How to reach a black audience...

This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight brands that have a strong USP, provide a quality service and use forward-thinking marketing tactics. The month of October is not only for learning about key black historical figures, but...

As we head into the second week of black history month, we take a look at the black communities within the UK. 3% of the UK population is black (statistic from the 2011 Census likely to have increased) but Black does not describe the sub-cultures and various heritage of the communities that make up that statistic. Within the UK there...

Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As multicultural marketing specialists, we will be celebrating the contributions and achievements of black people throughout Britain’s history. Black history has been a big part of British culture over the years...

Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand how to communicate with a target audience. Your marketing material should be professionally translated if you are looking to deliver engaging campaigns. Let us investigate how to translate your marketing...

A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more likely to generate above-average financial returns according to McKinsey Diversity. Let’s look at the key factors to drive a more diverse workforce. What Is A Diverse Workforce?  Diversity in the...

Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....

Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...

69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands need to do more to reach them. As multicultural marketing specialists, we understand how to target the “hard to reach” communities. Each ethnic community is different and has various needs,...

A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black, Asian and Minority Ethnic (BAME) audiences spend an estimated 80% more on buying beauty products, so it comes as a surprise that inclusivity hasn’t been incorporated sooner. We aim to investigate...