Blog

: Ethnic Marketing

Featured image for “The Power of Ethnic Influencers for Brands”

22nd July 2021
 / 
Ethnic Marketing
Influencer Marketing

The Power of Ethnic Influencers for Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns. 69% of Ethnic minorities...
Featured image for “GottaBe! Joins The IPA, IPM And The Drum”

30th June 2021
 / 
News

GottaBe! Joins The IPA, IPM And The Drum


GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted to put together a guide of the announcements we’ve made, why we have chosen to partner with these organisations and what it means for our customers. GottaBe! And The Institute...
Featured image for “What Ethnic Media Is Available To Brands In The UK?”

11th June 2021
 / 
Ethnic Marketing
Insights

What Ethnic Media Is Available To Brands In The UK?


What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic media is any media fashioned with a particular ethnic minority group or ethnic minority community in mind. In the UK there are over 250 Ethnic Media channels, these range from...
Featured image for “Influencer Marketing And How To Take Advantage Of This Emerging Trend ”

2nd June 2021
 / 
Influencer Marketing
Webinars by GottaBe!

Influencer Marketing And How To Take Advantage Of This Emerging Trend 


Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The full video is available in Polish here or, we have summarised it in English below. If you are not Polish-speaking and would love to listen, fear not, we have an English version...
Featured image for “Working With MLK To Get Black Voices Heard”

1st June 2021
 / 
Ethnic Marketing
Insights

Working With MLK To Get Black Voices Heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on from the tragedy and with the upcoming anniversary of Blackout Tuesday (June 2nd), a collective action of protest against racism and police brutality seen across many social platforms.  We thought...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
 / 
Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered! The...
Featured image for “The Multicultural Beauty Market”

12th May 2021
 / 
Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is fast becoming a way for brands with a better understanding of Black, Asian and Minority Ethnic (BAME) audiences to increase their competitive advantage. People have different skin types and preferences;...
Featured image for “Staying at home shouldn’t be dangerous. Domestic violence among Polish women”

9th April 2021
 / 
Insights
News

Staying at home shouldn’t be dangerous. Domestic violence among Polish women


Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in her lifetime, according to research by Refuge. These stats are incredibly concerning and have only been amplified since the Coronavirus pandemic, requiring everyone to stay at home in order to,...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
 / 
Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.1million people living in the United Kingdom being from an ethnic minority. They have a spending power of £300billion and are the fastest growing population in the UK, with 80% of population growth attributed to them. Yet, more than two-thirds say UK media is not relevant...
Featured image for “Assadaqaat Community Finance (ACF) Women Entrepreneurship Programme”

9th March 2021
 / 
News

Assadaqaat Community Finance (ACF) Women Entrepreneurship Programme


We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer female business owners in comparison to men, especially among Black, Asian and Minority Ethnic (BAME) communities. ACF have recognised this and aim to inspire women to become key drivers of...
Featured image for “The Festival of Marketing 2021”

24th February 2021
 / 
Events

The Festival of Marketing 2021


The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing marketing people together will create a valuable event for sharing best practices and discussing the trends that will shape marketing throughout the year ahead and beyond. One of the key...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
 / 
Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...
Featured image for “Creating A Winning Multicultural Marketing Strategy”

29th January 2021
 / 
Ethnic Marketing
Insights

Creating A Winning Multicultural Marketing Strategy


Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact of COVID-19 on the BAME (Black, Asian and Minority Ethnic) community, many brands have re-evaluated how they appeal to ethnic communities and as such have started the process of crafting...
Featured image for “GottaBe! Presents ‘Growth Untapped’”

18th November 2020
 / 
Ethnic Marketing
Events
News
Webinars by GottaBe!

GottaBe! Presents ‘Growth Untapped’


On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...
Featured image for “Walking the Walk and Talking the Talk”

3rd November 2020
 / 
Ethnic Marketing
Events

Walking the Walk and Talking the Talk


Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work with such a fantastic organisation and support their fantastic work. About UK Homeless Charity, Shelter For those who aren’t perhaps aware of Shelter, they are a UK based charity working...
Featured image for “Marketing Goodies by GottaBe! Launches”

2nd November 2020
 / 
News

Marketing Goodies by GottaBe! Launches


Calling all those with a sweet-tooth! Here at GottaBe!, we are always on the lookout for how we can grow and develop our presence. We are active on social media, we are active at networking (albeit through Zoom now) and we are active on our website; so what more could we be doing? Well, this is what we had thought...
Featured image for “Black History Month: The Black Heroes Inspiring GottaBe!”

30th October 2020
 / 
Events
News

Black History Month: The Black Heroes Inspiring GottaBe!


With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George Floyd, Breonna Taylor and the numerous other black individuals. Enough was enough and the ripple effect was felt globally. There were Black Lives Matter peaceful protests across the world and...
Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
 / 
Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...