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Featured image for “Our Top 5 Black Owned Businesses in the UK”

19th October 2021
 / 
Ethnic Marketing
Insights
News

Our Top 5 Black Owned Businesses in the UK


This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight brands that have a strong USP, provide a quality service and use forward-thinking marketing tactics. The month of October is not only for learning about key black historical figures, but...
Featured image for “Black communities in the UK”

13th October 2021
 / 
Ethnic Marketing
News

Black communities in the UK


As we head into the second week of black history month, we take a look at the black communities within the UK. 3% of the UK population is black (statistic from the 2011 Census likely to have increased) but Black does not describe the sub-cultures and various heritage of the communities that make up that statistic. Within the UK there...
Featured image for “Black History Month – UK Black History”

6th October 2021
 / 
Ethnic Marketing
Events
News
Uncategorised

Black History Month – UK Black History


Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As multicultural marketing specialists, we will be celebrating the contributions and achievements of black people throughout Britain’s history. Black history has been a big part of British culture over the years...
Featured image for “Why Is Translating Marketing Material Much More Than Just Using Google Translate”

29th September 2021
 / 
Ethnic Marketing
Insights

Why Is Translating Marketing Material Much More Than Just Using Google Translate


Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand how to communicate with a target audience. Your marketing material should be professionally translated if you are looking to deliver engaging campaigns. Let us investigate how to translate your marketing...
Featured image for “BAME Recruitment – How To Drive A More Diverse Workforce”

22nd September 2021
 / 
Ethnic Marketing
Insights
News

BAME Recruitment – How To Drive A More Diverse Workforce


A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more likely to generate above-average financial returns according to McKinsey Diversity. Let’s look at the key factors to drive a more diverse workforce. What Is A Diverse Workforce?  Diversity in the...
Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
 / 
Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
 / 
Ethnic Marketing
Events
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications


Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
 / 
Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands need to do more to reach them. As multicultural marketing specialists, we understand how to target the “hard to reach” communities. Each ethnic community is different and has various needs,...
Featured image for “Why Beauty Brands Need To Be More Inclusive And Diverse”

27th August 2021
 / 
Ethnic Marketing
Influencer Marketing
News

Why Beauty Brands Need To Be More Inclusive And Diverse


A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black, Asian and Minority Ethnic (BAME) audiences spend an estimated 80% more on buying beauty products, so it comes as a surprise that inclusivity hasn’t been incorporated sooner. We aim to investigate...
Featured image for “Southampton’s Bid For City Of Culture 2025”

25th August 2021
 / 
Events
News

Southampton’s Bid For City Of Culture 2025


We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department for Digital, Culture, Media, and Sport (DCMS) every four years. It is an exciting opportunity to bring the local community together. The City of Culture was first awarded in 2013...
Featured image for “GottaBe! Training Session With Thrive Tribe”

10th August 2021
 / 
Ethnic Marketing
News

GottaBe! Training Session With Thrive Tribe


As a third party provider for the NHS, Thrive Tribe was struggling to communicate with the “hard to reach communities”. As multicultural marketing specialists, we were delighted to be asked to support Thrive Tribe and help them to understand how to reach ethnic communities. With 9.3 million people in the UK of different nationalities, our team understands the importance of...
Featured image for “How To Authentically Adopt Ethnic Diversity And Inclusivity?”

2nd August 2021
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Ethnic Marketing

How To Authentically Adopt Ethnic Diversity And Inclusivity?


1 in 6 individuals living in the UK are from an ethnic minority background. Brands are realising that they need to do more to become more diverse and inclusive. GottaBe! Ethnic can help you do so with our diverse team that work right across the UK and Ireland. Regardless of the size of the business, there are many things to...
Featured image for “The Power Of Ethnic Influencers For Brands”

22nd July 2021
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Ethnic Marketing
Influencer Marketing

The Power Of Ethnic Influencers For Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns. 69% of Ethnic minorities...
Featured image for “GottaBe! Joins The IPA, IPM And The Drum”

30th June 2021
 / 
News

GottaBe! Joins The IPA, IPM And The Drum


GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted to put together a guide of the announcements we’ve made, why we have chosen to partner with these organisations and what it means for our customers. GottaBe! And The Institute...
Featured image for “What Ethnic Media Is Available To Brands In The UK?”

11th June 2021
 / 
Ethnic Marketing
Insights

What Ethnic Media Is Available To Brands In The UK?


What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic media is any media fashioned with a particular ethnic minority group or ethnic minority community in mind. In the UK there are over 250 Ethnic Media channels, these range from...
Featured image for “Influencer Marketing And How To Take Advantage Of This Emerging Trend ”

2nd June 2021
 / 
Influencer Marketing
Webinars by GottaBe!

Influencer Marketing And How To Take Advantage Of This Emerging Trend 


Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The full video is available in Polish here or, we have summarised it in English below. If you are not Polish-speaking and would love to listen, fear not, we have an English version...
Featured image for “Working With MLK To Get Black Voices Heard”

1st June 2021
 / 
Ethnic Marketing
Insights

Working With MLK To Get Black Voices Heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on from the tragedy and with the upcoming anniversary of Blackout Tuesday (June 2nd), a collective action of protest against racism and police brutality seen across many social platforms.  We thought...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
 / 
Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered! The...