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WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns. 69% of Ethnic minorities...

GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted to put together a guide of the announcements we’ve made, why we have chosen to partner with these organisations and what it means for our customers. GottaBe! And The Institute...

What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic media is any media fashioned with a particular ethnic minority group or ethnic minority community in mind. In the UK there are over 250 Ethnic Media channels, these range from...

Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The full video is available in Polish here or, we have summarised it in English below. If you are not Polish-speaking and would love to listen, fear not, we have an English version...

George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on from the tragedy and with the upcoming anniversary of Blackout Tuesday (June 2nd), a collective action of protest against racism and police brutality seen across many social platforms.  We thought...

GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered! The...

Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is fast becoming a way for brands with a better understanding of Black, Asian and Minority Ethnic (BAME) audiences to increase their competitive advantage. People have different skin types and preferences;...

Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in her lifetime, according to research by Refuge. These stats are incredibly concerning and have only been amplified since the Coronavirus pandemic, requiring everyone to stay at home in order to,...

A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.1million people living in the United Kingdom being from an ethnic minority. They have a spending power of £300billion and are the fastest growing population in the UK, with 80% of population growth attributed to them. Yet, more than two-thirds say UK media is not relevant...

We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer female business owners in comparison to men, especially among Black, Asian and Minority Ethnic (BAME) communities. ACF have recognised this and aim to inspire women to become key drivers of...

The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing marketing people together will create a valuable event for sharing best practices and discussing the trends that will shape marketing throughout the year ahead and beyond. One of the key...

As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...

Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact of COVID-19 on the BAME (Black, Asian and Minority Ethnic) community, many brands have re-evaluated how they appeal to ethnic communities and as such have started the process of crafting...

On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...

Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work with such a fantastic organisation and support their fantastic work. About UK Homeless Charity, Shelter For those who aren’t perhaps aware of Shelter, they are a UK based charity working...

Calling all those with a sweet-tooth! Here at GottaBe!, we are always on the lookout for how we can grow and develop our presence. We are active on social media, we are active at networking (albeit through Zoom now) and we are active on our website; so what more could we be doing? Well, this is what we had thought...

With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George Floyd, Breonna Taylor and the numerous other black individuals. Enough was enough and the ripple effect was felt globally. There were Black Lives Matter peaceful protests across the world and...

GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...