1st November 2023
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Why Your Multicultural Marketing Efforts Need to Be Intersectional
Ensure your marketing efforts are authentic and intersectional by reading this blog post....
27th October 2023
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Why Diverse Marketing Efforts Need to Start With Your Team…
To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
26th October 2023
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We’ve Been Awarded the Changemaker Title!
We’re thrilled to share that we’ve been awarded the title of a Changemaker agency by the Agency Collective! This is due to our commitment to equality, diversity, and inclusion (EDI)....
16th October 2023
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There’s Still So Much Work to Be Done: The Black British Voices Project
As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
10th October 2023
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Celebrating Hispanic Heritage Month 2023: Embracing Diversity with GottaBe! Ethnic
This month-long celebration, spanning from September 15th to October 15th, presents the opportunity to explore, appreciate, and pay tribute to the vibrant and diverse cultures of Hispanic/Latinx people....
2nd October 2023
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Navigating Black History Month Without Performative Activism and Tokenisation
Black History Month gives us the chance to shine a light on the black community’s incredible accomplishments, history, and culture. However, organisations often need help with performative activism and tokenism...
25th September 2023
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The Power of Representation and Authenticity in Multicultural Marketing
As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....
6th September 2023
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How to Use Inclusive Storytelling to Build Brand Awareness
Brands are competing for attention like never before, and as the marketing landscape evolves, marketers and brands face both obstacles and opportunities to build meaningful connections with their target audiences....
1st September 2023
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Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm
Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...
21st August 2023
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How to Create an Effective Media Marketing Plan for a Diverse Audience
In today’s dynamic business world, the key to success is to reach and engage a diverse range of people. A media marketing plan that is tailored to minority groups can...
7th August 2023
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How Ethnic-Targeted OOH Can Improve Your Brand
Out-of-Home advertising refers to any form of advertisement that can reach consumers when they are outside of their homes. This can be marketing communications on billboards, posters, digital screens, and...
24th July 2023
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TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?
Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....
10th July 2023
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Captivating Inclusion: Ways to Reach the Multicultural Society in the UK
In the ever-evolving society of the UK, it is crucial for brands and businesses not only to represent but also wholeheartedly embrace the vibrant and multicultural diversity of the society. The importance...
5th June 2023
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Multicultural Marketing: Reaching Eastern European Communities in the UK
In today’s diverse world, understanding and engaging with different communities is essential for successful marketing campaigns. Within the United Kingdom, the Eastern European community represents a vibrant and dynamic segment...
23rd May 2023
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How do we reach the South Asian community in the UK?
The South Asian community is the second largest ethnic group in the UK and is made up of a variety of intersections, all with differing beliefs, behaviours and needs making...
2nd May 2023
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How to reach the different generations within the black community in the UK
4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...
17th April 2023
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How to engage generational audiences in new financial services
Ethnic minorities in the UK hold a whopping £300 billion in purchasing power, and minority-owned small businesses contribute £25 billion annually to the country’s gross value. So why are there...
20th March 2023
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Top 5 Ethnic events to run a sampling activation
Here at GottaBe! Ethnic, we understand the importance of reaching the consumer directly and often support our clients at events and cultural holiday celebrations. Over the years, we have seen...