Why Ethnic Marketing?

Reaching ethnic communities in the UK

There are currently 14.6 million people living in the United Kingdom from an ethnic minority and this group is currently the fastest growing population in the UK, with 80% of population growth attributed to them.

However, within all of the facts and figures surrounding ethnic minorities, there is one keyword we must understand: communities.

GottaBe! Ethnic understands that each ethnic community is different; they have varying consumer needs, tastes and behaviours, they are constantly evolving and changing and this is what makes us multicultural marketing specialists.

Since Day 1, our company’s spine has enveloped ethnic. Our Managing Director – Tomasz Dyl – moved from Poland to the UK when he was just 13 years old. He set up the business when he was only 17 and has carried out multicultural marketing campaigns for the likes of Western Union, easyJet, Dabur, Kohinoor and EE ever since.

We make it our mission to stay one step ahead of ethnic consumer trends, whether your target audience is Polish, Indian, Romanian, Filipino or Nigerian, we know what makes them tick and what drives them to make a purchase.

Multicultural marketing services

To enable us to do this, we offer a wide range of multicultural marketing services including multicultural marketing consultancy, promotional staff, translations, PR, merchandising, experiential and digital marketing & social media to unlock the potential of ethnic communities.

Every campaign we create is bespoke and individually tailored to our clients’ needs, so that we can consider all variables and maximise your brand’s reach.

With 1 in 6 individuals living in the UK being from an ethnic minority, these communities are high in numbers and deserve brand’s attention just as much as any other consumers. With the lack of brands making the efforts to reach ethnic minorities, it is no wonder that 69% of ethnic minorities feel UK media has little or no relevance and appeal to them.

Our team are ready to help you craft a winning multicultural marketing strategy. Businesses in every sector/industry can benefit from targeting ethnic communities, with lower competition and often lower customer acquisition costs, targeting the BAME community can be a lucrative move for your brand. Contact the GottaBe! Ethnic team today.

Key facts

Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!

1 in 6
People living in the UK are from an Ethnic Minority
The spending power of Ethnic Minorities in the UK
1 in 5
UK companies reach out to Ethnic Minority consumers
of Ethnic Minorities feel UK media has little or no relevance to them