The objective of our campaign was to promote Dabur’s Miswak toothpaste product using Muslim Brand Ambassadors outside of Mosques in key areas of the UK with a high population of Muslims.
As the campaign was targeted at Muslims it was important we carried out the campaign in cities with a high population of people from a Muslim background. As a result, the activation took place across London, Birmingham, Leicester, Luton, Leeds, Bradford and Blackburn.
We provided Muslim Brand Ambassadors for Dabur to hand out Miswak toothpaste to Muslims outside of Mosques, we carried this activation out whilst our target audience were leaving mass as we knew this would be a key time where we could target a high number of people in a captive way.
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Ethnic Sampling