Resources

Here at GottaBe! We decided it was time that we look at how we can not only give you tips and tricks but also give you something to take away and be able to revisit should the topic be relevant to any campaigns you are working on. Thus, the launch of this page.
Here you will find a number of resources that span a breadth of topics related to marketing and how to best implement them in order to better your business. As ever, we are more than happy to help should you want to explore any methods or should you want to revisit something that perhaps wasn’t as successful as it could have been in the past.
We hope you find these resources helpful and if there’s a particular topic you can’t see here but would like to learn more about, please do not hesitate to get in touch and let us know as we would love to help you discover more!


Featured image for “EU Settlement Scheme Whitepaper”


EU Settlement Scheme Whitepaper


Following the UK’s exit from the European Union; EU EEA and Swiss citizens are required to complete the EU Settlement application to obtain UK immigration status.  In the UK there are over 9 million people from an ethnic minority group. However, within all the facts and figures surrounding ethnic minorities, there is one keyword we must understand: communities. GottaBe! Ethnic understands...
Featured image for “Understanding Ethnic Media”


Understanding Ethnic Media


Ethnic media is one of the most overlooked communication channels for businesses looking to target Black, Asian, and Minority Ethnic audiences. However, this is most likely because brands aren’t aware of the number of ethnic media channels available to them and therefore are unknowingly missing out on the opportunity to communicate directly to ethnic and multicultural audiences. In the UK...
Featured image for “How Employers Can Approach BAME Recruitment”


How Employers Can Approach BAME Recruitment


In the United Kingdom there are over 9.1 million individuals from ethnic minorities. This includes people who have immigrated to the UK and children of immigrants. This move to another country or growing up with parents who moved to better their lives is often a driving force in the success of people from BAME communities, so why won’t many companies...
Featured image for “What is Influencer Marketing?”


What is Influencer Marketing?


You will have undoubtedly heard of the term influencer or influencer marketing by now. Some will know about this inside out, some will know a fair bit, and some may know absolutely nothing about an influencer or influencer marketing, and just to clarify, that’s okay. This is our cue. We know a thing or two about the world of influencers...
Featured image for “Key Dates for Your Ethnic Marketing Diary”


Key Dates for Your Ethnic Marketing Diary


With 1 in 6 individuals, here in the United Kingdom, coming from ethnic minorities, it is highly evident that brands and businesses need to ensure that their marketing strategy also includes the outreach and engagement with these communities. Ethnic minorities in the UK have a combined spending power of £300 billion and because of ignorance, brands and businesses are not reaching...