Here at GottaBe! We decided it was time that we look at how we can not only give you tips and tricks but also give you something to take away and be able to revisit should the topic be relevant to any campaigns you are working on. Thus, the launch of this page.
Here you will find a number of resources that span a breadth of topics related to marketing and how to best implement them in order to better your business. As ever, we are more than happy to help should you want to explore any methods or should you want to revisit something that perhaps wasn’t as successful as it could have been in the past.
We hope you find these resources helpful and if there’s a particular topic you can’t see here but would like to learn more about, please do not hesitate to get in touch and let us know as we would love to help you discover more!

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Exploring Experiences: British Muslim Voices

Introducing “Exploring Experiences: British Muslim Voices”, a highly detailed report created by GottaBe! Ethnic and Algebra Consulting. The Muslim community in the UK has a combined disposable income of roughly £8.6 billion annually. Given half of Muslims in the UK are under 30, this is only expected to rise. Released in line with Ramadan 2024, this report aims to promote...
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2024 Ethnic Calendar

Did you know that there are over 14.6 million people in the UK from an ethnically diverse background? Yet, almost three-quarters of ethnic minorities feel that UK media has little or no significance to them. This means that brands are missing out on the £300 billion spending power that the UK’s ethnic minorities hold. But with the help of our...
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2023 Ethnic Calendar

In the UK, one in six residents belongs to an ethnic minority. Understanding different cultures and religions’ beliefs is crucial, and you should reflect this in your ethnic marketing. According to our research, only one in five brands currently target ethnic minorities; we aim to change this to make brand marketing more inclusive. Because 69% of ethnic minorities believe UK...
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When Multilingual Marketing Goes Wrong

Multilingual marketing has proven to increase conversion rates with 40% of consumers stating they won’t buy in another language. As multicultural marketing specialists, we have over 13 years of experience within the industry and have seen our fair share of bad translations. We are passionate about helping our clients get it the right first time and ensuring that more brands...
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GottaBe! Ethnic Calendar 2022

1 in 6 people who live in the UK are from an ethnic minority group. It is important to understand the cultural and religious beliefs across the world, and to include this in your ethnic marketing.  Currently, our research shows that only 1 in every 5 brands are targeting ethnic minorities, it is our mission to address this to ensure...
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EU Settlement Scheme Whitepaper

Following the UK’s exit from the European Union; EU EEA and Swiss citizens are required to complete the EU Settlement application to obtain UK immigration status.  In the UK there are over 9 million people from an ethnic minority group. However, within all the facts and figures surrounding ethnic minorities, there is one keyword we must understand: communities. GottaBe! Ethnic understands...
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Understanding Ethnic Media

Ethnic media is one of the most overlooked communication channels for businesses looking to target Black, Asian, and Minority Ethnic audiences. However, this is most likely because brands aren’t aware of the number of ethnic media channels available to them and therefore are unknowingly missing out on the opportunity to communicate directly to ethnic and multicultural audiences. In the UK...
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How Employers Can Approach BAME Recruitment

In the United Kingdom there are over 9.1 million individuals from ethnic minorities. This includes people who have immigrated to the UK and children of immigrants. This move to another country or growing up with parents who moved to better their lives is often a driving force in the success of people from BAME communities, so why won’t many companies...
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What is Influencer Marketing?

You will have undoubtedly heard of the term influencer or influencer marketing by now. Some will know about this inside out, some will know a fair bit, and some may know absolutely nothing about an influencer or influencer marketing, and just to clarify, that’s okay. This is our cue. We know a thing or two about the world of influencers...
Featured image for “Key Dates for Your Ethnic Marketing Diary”

Key Dates for Your Ethnic Marketing Diary

With 1 in 6 individuals, here in the United Kingdom, coming from ethnic minorities, it is highly evident that brands and businesses need to ensure that their marketing strategy also includes the outreach and engagement with these communities. Ethnic minorities in the UK have a combined spending power of £300 billion and because of ignorance, brands and businesses are not reaching...