Case study

Hampshire Constabulary

Client

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Hampshire Constabulary 

Hampshire Constabulary is the territorial police force responsible for policing the Hampshire and Isle of Wight areas. The force areas include Southampton, the South East’s largest city, Portsmouth, the New Forest National Park, Basingstoke and the historic city of Winchester.


Case Study


Hampshire Constabulary Recruitment Drive


Date

2nd January 2020 - Present

Gallery

Objective

  • To drive and support the number of BAME individuals applying for careers in Hampshire’s Constabulary
  • To raise awareness of vacancies within Hampshire Constabulary
  • To raise awareness of Hampshire Constabulary within ethnic minorities in the Hampshire and Isle of Wight areas

Mechanics

  • Integrated marketing campaign: radio interviews, display advertising on ethnic news portals
  • Physical presence at the annual Family Fun Day
  • A series of Facebook Live video interviews about the force and their vacancies + follow up editorial content
  • Hosting workshops for potential applicants to learn more about the force and to ask any questions they may have directly to the force
  • Face-to-face outreach to potential applicants in the targeted locations

Deliverables


  • Ethnic Marketing
  • Digital Marketing
  • Event Management
  • Copywriting
  • Logistics
  • Data Capture

Outcome

  • Continue to support the BAME community to apply for current positions at Hampshire Constabulary
  • Increased awareness of Hampshire Constabulary amongst ethnic minorities in the Hampshire and Isle of Wight areas
  • Increased building of relationships between constabulary and the local residents