Understanding Ethnic Media

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Ethnic media is one of the most overlooked communication channels for businesses looking to target Black, Asian, and Minority Ethnic audiences.

However, this is most likely because brands aren’t aware of the number of ethnic media channels available to them and therefore are unknowingly missing out on the opportunity to communicate directly to ethnic and multicultural audiences.

In the UK there are over 250 ethnic media channels, these are split across both online and offline platforms and vary from narrowcast TV, community radio, print (newspapers and magazines), and digital.

Read our Ethnic Media Whitepaper to discover more insights into the opportunities that are available with Ethnic Media and some of the advantages that Ethnic Media presents over more traditional mainstream media.

If you would like to discuss your Multicultural Marketing Strategy with a member of the team, please get in touch today.