Shan Foods Influencer Marketing Campaign

14th May 2021

GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered!

The key objective of the campaign was to showcase the brand’s Ginger Garlic Paste for how quick, easy and convenient it is to use in everyday cooking – whilst also being incredibly authentic and as fresh as it possibly can be. The key appeal is that it’s “Real Ginger, Real Garlic, Real Taste of Home”. The ginger and garlic are sourced in Pakistan, providing a really fresh paste. Only a very small amount of preservatives are used, ensuring that it is a healthy and convenient option when cooking. It even smells exactly like how a homemade ginger garlic paste would, without the artificial taste and smell that some similar products on the market provide.

What Is Influencer Marketing?

In short, influencer marketing is a form of marketing through social media, involving endorsement and promotion of specific products and/or services by individuals with a dedicated social following and who are viewed as experts within their niche. From lifestyle and beauty to food and beyond – these are just some of the many topics that influencers will post about. Lean more on our influencer page here.

The GottaBe! team have put together a trusty influencer marketing resource with everything you could possibly need to know about this new strand of marketing. It’s completely free and suitable for all sizes and industries of business. Take a look now!

Sourcing Influencers

Based on the criteria provided by our client at Shan Foods, we sourced relevant influencers and created a database inclusive of their key stats such as follower numbers, engagement rates and country wide reach.

The influencers who were selected for their reach, strong engagement rate and ability to portray the Ginger Garlic Paste in a way which delivered the message that Shan intended – “Real Ginger, Real Garlic, Real Taste of Home”. Here’s who we worked with:

Influencer Media Pack

We reached out to each influencer (or their agent where applicable) to find out their availability, recipe ideas and cost per post/story/reel. This information was then passed on to our client, along with screenshots and profile links, to complete this Influencer Media Pack.

Throughout the process, we kept each influencer/agent fully informed of what was happening, what our client was thinking in terms of approving recipe ideas, and what the next steps were at every stage. 


The whole campaign ran incredibly smoothly from start to finish – we were delighted with the outcome, as was our client representing Shan Foods and the influencers themselves as well. Here’s what some of them have said regarding working with us on this campaign:

“It’s been a pleasure! …Please send our thanks to Shan, it was a great campaign and great client, one that we would be delighted to work with again.”

“It was so lovely working with you on this campaign, I really enjoyed making the content for this!”

“Loved working with you and everything ran so smoothly. I’d be happy to work together again with your other clients.”

We’re so grateful for this incredibly positive feedback and are very glad to have been able to support Shan in promoting their Ginger Garlic Paste so well and so effectively!

See For Yourselves…

As we all know, the proof is in the pudding! Take a look at the influencer marketing posts created by our carefully selected influencers:

You can also view all of the posts and reels in full on each of the influencer’s Instagram accounts – just follow the below links and they’ll take you directly to each post:

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Let GottaBe! Manage Your Influencer Marketing Campaign

We have the skills, experience, influencer connections and know-how to really help your product or brand become recognised successfully through the modern marketing channel known as influencer marketing. We’ve worked on so many successful influencer campaigns now, so we understand exactly how they work, what’s required from us and most of all – with our vast pool of influencers, the relationship and trust is already there as we’ve spent the time building this with them, which is incredibly important.

Have a friendly chat with us today to discuss your influencer marketing campaign – we’re ready to help!

Let's see how we can work together