We continually support Western Union across all their stores in the UK, specifically in this case our objective was to focus on raising awareness for Western Union kiosk’s that can be found in WHSmith stores. Our objective was to achieve this by removing old promotional material and replacing it with up-to-date branded materials.
This campaign also ran during the COVID-19 pandemic so it was important that within the promotional materials we were sourcing, selecting and installing that new and updated safety measures such as social distancing and protective screening were adhered to.
The mechanics of the campaign saw our team interacting with potential customers face to face, handing out money off coupons to encourage customers to use at these targeted locations within WHSmith stores. Our team also visited a number of WHSmith stores to give the stores these coupons to distribute themselves. We targeted WHSmith stores with an ethnic presence as we knew this would be successful for Western Union.
Within the WHSmith's stores our team also set up a number of merchandising and branding stalls to improve the presence of the brand within WHSmith.
Finally to ensure the success of the campaign we engaged a number of local businesses to help distribute coupons for the WHSmith kiosks. We targeted small business that were in close proximity to WHSmith stores, again considering the ethnic audience around these areas.
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Business Visits
- Media Buying and Planning
I have been very impressed with your approachability and speedy response times, whenever a request is sent. Thanks to Tomasz, even very last minutes projects run smoothly and I know that they are in good hands. I would go as far as to say you set a benchmark in client management that other companies could learn a lot from.ANDREA SIMON, ASSISTANT MARKETING MANAGER WESTERN UNION