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Case study

Shelter

DateAugust 2020 to December 2020
Case studyShelter's 'The Big Walk'
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Client nameShelter

Shelter is a UK charity working to end bad housing and homelessness across England and Scotland.

Objective

  • To raise awareness of Shelter’s ‘The Big Walk’
  • To drive participants in The Big Walk
  • To secure news coverage in multicultural media titles
  • Secure coverage on influencer feeds
Mechanics

  • Producing press releases for distribution to the media
  • Performing media outreach and liaisons
  • Securing coverage in multicultural media titles
  • Securing partnerships with social influencers
Deliverables

  • Translations
  • Influencer Marketing
  • Public Relations
  • Copywriting
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