Reach and Engage Multicultural Audiences – The Rulebook
Reach and Engage Multicultural Audiences – The Rulebook
As we continue to navigate the uncertainties of today’s world, where the Coronavirus pandemic has created a significant shift from normal marketing strategies, GottaBe! shares how you can successfully reach and engage with multicultural audiences during this ever-changing time.
This insightful webinar includes a brand overview from Andrea Simon on behalf of our client, Western Union, one of the world’s biggest money transfer companies as they give their perspective on how to overcome the challenges caused by Covid-19. It also explores the views of three key ethnic influencers, Archana Dhankar, Zara Qazi and Zahra Rosea, who reveal what content works best with their followers, what their audience is currently responding to and how to avoid the pitfalls of inauthentic communications.
Join GottaBe! as they share their ‘rulebook’ on how to authentically engage with multicultural audiences and how to make sure you have the right and most credible voices on board to land your message in a genuine way.
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The webinar was first hosted on 19th May 2020.
Agenda
00:00 Introduction by Tomasz Dyl, founder of GottaBe!
00:20 Western Union brand overview from Andrea Simon
00:30 Influencers overview with Archana Dhankar, Zara Qazi and Zahra Rosea
00:50 Questions and answers
01:10 Close
Speakers
Tomasz Dyl
Managing Director, GottaBe! Marketing
The founder and director of the GottaBe! Marketing agency, which has been creating and executing advertising campaigns for brands such as Western Union, PayPal and Specsavers for over 13 years. An expert in the field of multicultural marketing, which involves targeting ethnic minorities in Great Britain and Ireland. In his campaigns, he uses programmatic; from targeting the Polish diaspora in America and Sweden to Ireland or Filipinos in Australia. He also teaches marketing at Solent University in Southampton.
Andrea Simon
Retail Marketing Manager, Western Union UK&IE
Experienced and driven Retail Marketing Manager who leads on channels such as direct mail, POS, branding, events, Out of Home, social and product. Specialties include consumer acquisition, CRM, pricing, product management, relationship management, project management, agency management, event marketing.
Archana Dhankar
Influencer, @fashionforroyalsBeauty, food, style and travel influencer.
Zara Qazi
Influencer, @zaraaziiLifestyle, fashion and beauty influencer.
Zahra Rosea
Influencer, @zahraroseaFashion and lifestyle influencer.
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Sharing their thoughts and knowledge are: