Growth Untapped
Growth Untapped
Incredibly there are over 300 different languages spoken in the UK alone, with 1 in 6 residents being from an ethnic minority. Ethnic minorities represent a huge untapped opportunity for many financial brands, and therefore gaining a better understanding of multicultural audiences is vital for companies – especially those in the financial sector – as finance can be difficult to understand even for native speakers.
GottaBe! focuses on the Black, Asian and Minority Ethnic (BAME) communities in this insightful webinar, looking at results from research they have recently undertaken of this ‘hard to reach’ community. They share their findings around how financial companies can better reach and engage with ethnic communities, and hear from two brands, Pol Plan Insurance and Skrill, to gain their first-hand perspectives as well.
In this webinar GottaBe! shares where the opportunities lie for financial brands, how to reach and engage multicultural audiences, what the optimum channel mix looks like for different ethnic groups, as well as how to avoid the pitfalls of inauthentic communications. They unveil the findings from their latest research in which they surveyed and interviewed ethnic minorities to find out more about how they engage with financial products and services. To bring this all to life they look at real-world examples of successful multicultural marketing campaigns, with the aim to share with you best practice and practical guidance.
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The webinar was first hosted on 18th November 2020.
Agenda
00:00 Findings from research into ethnic communities by GottaBe!
00:15 Case studies - How finance brands can engage multicultural audiences
00:45 Panel discussion
01:00 Close
Speakers
Tomasz Dyl
Managing Director, GottaBe! Marketing
The founder and director of the GottaBe! Marketing agency, which has been creating and executing advertising campaigns for brands such as Western Union, PayPal and Specsavers for over 13 years. An expert in the field of multicultural marketing, which involves targeting ethnic minorities in Great Britain and Ireland. In his campaigns, he uses programmatic; from targeting the Polish diaspora in America and Sweden to Ireland or Filipinos in Australia. He also teaches marketing at Solent University in Southampton.
Wojciech Olejniczak
Commercial Director, Pol-Plan Insurance
Experienced Insurance and Business Development Manager with a demonstrated history of working in the insurance industry. Skilled in Sales, Marketing & PR, Claims Handling, Event Management, Account and Risk Management. Serious entrepreneur.
Sergei Bulgakov
Marketing Lead, Skrill, PaySafe
Sergei is an accomplished marketing professional with 15 years of experience in the Financial Services sector. His background includes multiple projects in the B2B and B2B space including cross-border payments, mobile wallets, money transfer and payment processing. In his current role he is taking care of Skrill Money Transfer business helping them market this service to ethnic audiences and expand to new markets.
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