Incredibly there are over 300 different languages spoken in the UK alone, with 1 in 6 residents being from an ethnic minority. Ethnic minorities represent a huge untapped opportunity for many financial brands, and therefore gaining a better understanding of multicultural audiences is vital for companies – especially those in the financial sector – as finance can be difficult to understand even for native speakers.
GottaBe! focuses on the Black, Asian and Minority Ethnic (BAME) communities in this insightful webinar, looking at results from research they have recently undertaken of this ‘hard to reach’ community. They share their findings around how financial companies can better reach and engage with ethnic communities, and hear from two brands, Pol Plan Insurance and Skrill, to gain their first-hand perspectives as well.
In this webinar GottaBe! shares where the opportunities lie for financial brands, how to reach and engage multicultural audiences, what the optimum channel mix looks like for different ethnic groups, as well as how to avoid the pitfalls of inauthentic communications. They unveil the findings from their latest research in which they surveyed and interviewed ethnic minorities to find out more about how they engage with financial products and services. To bring this all to life they look at real-world examples of successful multicultural marketing campaigns, with the aim to share with you best practice and practical guidance.
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The webinar was first hosted on 18th November 2020.