Blog

Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
 / 
News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate our journey and achievements....
Featured image for “Navigating Cancel Culture: A Multicultural Marketing Perspective”

30th January 2024
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Ethnic Marketing

Navigating Cancel Culture: A Multicultural Marketing Perspective


In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
Featured image for “‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break”

22nd December 2023
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News

‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break


Our team will be back in full force on Tuesday 2nd January 2024, eager to embark on another year of groundbreaking multicultural marketing solutions....
Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
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Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “Why Your Multicultural Marketing Efforts Need to Be Intersectional”

1st November 2023
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Ethnic Marketing

Why Your Multicultural Marketing Efforts Need to Be Intersectional


Ensure your marketing efforts are authentic and intersectional by reading this blog post....
Featured image for “Why Diverse Marketing Efforts Need to Start With Your Team…”

27th October 2023
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Ethnic Marketing

Why Diverse Marketing Efforts Need to Start With Your Team…


To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
Featured image for “We’ve Been Awarded the Changemaker Title!”

26th October 2023
 / 
News

We’ve Been Awarded the Changemaker Title!


We’re thrilled to share that we’ve been awarded the title of a Changemaker agency by the Agency Collective! This is due to our commitment to equality, diversity, and inclusion (EDI)....
Featured image for “There’s Still So Much Work to Be Done: The Black British Voices Project”

16th October 2023
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African
Caribbean
Ethnic Marketing

There’s Still So Much Work to Be Done: The Black British Voices Project


As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
Featured image for “4 Ways to Reach Ethnic Minorities Through Product Sampling”

30th January 2023
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Ethnic Marketing

4 Ways to Reach Ethnic Minorities Through Product Sampling


Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...
Featured image for “Is BAME the correct term to be using?”

22nd July 2022
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Ethnic Marketing
Insights

Is BAME the correct term to be using?


Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...
Featured image for “Exploring South Asian Heritage Month ”

15th July 2022
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Ethnic Marketing
Events
News
South Asian

Exploring South Asian Heritage Month 


Every year from the 18th of July to the 17th of August, it is South Asian Heritage Month. This year’s theme is ‘Journeys of Empire’ and will be celebrated through events online...
Featured image for “Marketing’s lack of socio-economic diversity”

8th July 2022
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Ethnic Marketing

Marketing’s lack of socio-economic diversity


‘What are you doing to make a difference?’ We all often ponder this question and usually end up with some philosophical dribble that we intend to put into practice; rarely...
Featured image for “Are multilingual materials more effective than direct?”

20th June 2022
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Ethnic Marketing

Are multilingual materials more effective than direct?


We often talk about the importance of translating marketing materials to reach ethnic audiences but are multilingual marketing materials more effective than direct? GottaBe! takes a look at the different options...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
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Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “Five examples of multicultural marketing done right!”

3rd February 2022
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Ethnic Marketing
Insights

Five examples of multicultural marketing done right!


Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...
Featured image for “Diwali on the Square with Western Union”

2nd November 2021
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Ethnic Marketing
Events
Field Marketing

Diwali on the Square with Western Union


The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...
Featured image for “How to appeal to a black audience in the UK”

26th October 2021
 / 
Ethnic Marketing
Events

How to appeal to a black audience in the UK


With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black,...
Featured image for “GottaBe! launches London office”

15th March 2019
 / 
News

GottaBe! launches London office


Whether you’re thinking of shopping on one of Europe’ busiest streets by number of visitors, you probably were thinking of Oxford Street! For decades, Oxford Street has been the ‘go-to’...

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