‘uk ’ Tag

Reach the Polish Community in a unique partnership between GottaBe! and RMF FM

Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country?

GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day tens of thousands of Poles living away from Poland choose to listen to RMF FM – whether its directly through their […]

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When to target ethnic communities? Key dates in Q4

With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]

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How to target ethnic minorities? – Online Channels

In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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How to target ethnic minorities in the UK? – Offline Channels

One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best.

Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is offline or online. In this blog, we’re going to look at the offline channels of promotion that are available to you.

Offline […]

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As featured on…

Since the launch – in March 2008 – GottaBe! has been featured in number of newspapers and magazines, whilst our colleagues were also interviewed by various TV and radio stations from all of the World. 

The list of media that featured GottaBe! includes likes of BBC, Sky News, The Guardian, RMF FM, ITV News, Channel 5 News, The Sun and more.

 

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Winning new Clients – tips for non-British businesses

Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on a single market – in most cases on their own nationals. However, with UK population at 64.3 millions and only 9.1 million of them from ethnic minorities, this leaves us with more than 55 millions to target.

Who wouldn’t want more customers? Equally more customers mean more profit. Today, I would […]

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Bringing a taste of home to various events

When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to enjoy in your own country.

This also reflects on one of the last things you we on our visit, when we tend to purchase our favourite treats we have tried to bring back to friends and families at home.

However, with the rise of globalisation and free movement of not only people, […]

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Erasmatazz

At GottaBe! HQ we love giving opportunities to students to help them learn and develop in the world of marketing.

Over the past couple of years we have welcomed University students on 3-month placement programmes, offered work experience to students over varying periods and enjoyed the presence of an apprentice.

Now the GottaBe! team – in particular, the GottaBe! Ethnic team – has had the pleasure of working with Joanna, an Erasmus student who has […]

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How Black Friday is taking the UK by storm?

Traditionally, Black Friday marks a key date in the American calendar where consumers go crazy in what is seen as the unofficial countdown to Christmas. It marks the first Friday after Thanks Giving and has become the busiest retail day of the year in the United States, with huge discounts given to shoppers for one day only. However, whilst the use of ‘traditionally’ begins this article, how traditional really is this American day?

Black Friday originated in Philadelphia around the 1960s […]

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