Blog

Featured image for “Celebrating Diversity: Key Ethnic Dates for Q2 2024”

1st April 2024
 / 
Ethnic Marketing

Celebrating Diversity: Key Ethnic Dates for Q2 2024


As we step into the second quarter of 2024, it is essential to celebrate the rich cultures and traditions that make up our global community in the UK. Read this...
Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
 / 
News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate our journey and achievements....
Featured image for “Navigating Cancel Culture: A Multicultural Marketing Perspective”

30th January 2024
 / 
Ethnic Marketing

Navigating Cancel Culture: A Multicultural Marketing Perspective


In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
Featured image for “Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands”

15th January 2024
 / 
Ethnic Marketing
Islamic Audiences
South Asian

Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands


For brands looking to connect with the almost 4 million Muslim consumers in the UK during this significant period, we’ve presented three marketing ideas from which to draw inspiration....
Featured image for “‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break”

22nd December 2023
 / 
News

‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break


Our team will be back in full force on Tuesday 2nd January 2024, eager to embark on another year of groundbreaking multicultural marketing solutions....
Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
 / 
Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas”

1st December 2023
 / 
Ethnic Marketing

Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas


It’s important to understand how different cultures in the UK celebrate the festive season, as it can help you create marketing materials that resonate with them....
Featured image for “Why Your Multicultural Marketing Efforts Need to Be Intersectional”

1st November 2023
 / 
Ethnic Marketing

Why Your Multicultural Marketing Efforts Need to Be Intersectional


Ensure your marketing efforts are authentic and intersectional by reading this blog post....
Featured image for “Why Diverse Marketing Efforts Need to Start With Your Team…”

27th October 2023
 / 
Ethnic Marketing

Why Diverse Marketing Efforts Need to Start With Your Team…


To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
Featured image for “We’ve Been Awarded the Changemaker Title!”

26th October 2023
 / 
News

We’ve Been Awarded the Changemaker Title!


We’re thrilled to share that we’ve been awarded the title of a Changemaker agency by the Agency Collective! This is due to our commitment to equality, diversity, and inclusion (EDI)....
Featured image for “4 Ways to Reach Ethnic Minorities Through Product Sampling”

30th January 2023
 / 
Ethnic Marketing

4 Ways to Reach Ethnic Minorities Through Product Sampling


Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
 / 
Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “5 ways to get your multicultural marketing strategy right!”

2nd May 2022
 / 
Ethnic Marketing
Insights

5 ways to get your multicultural marketing strategy right!


As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...
Featured image for “6 reasons you need a multicultural marketing agency”

2nd March 2022
 / 
Ethnic Marketing

6 reasons you need a multicultural marketing agency


Multicultural marketing covers a wide range of people from various communities and demographics. Often brands will look for multicultural marketing specialists to expand into the ethnic market as they have...
Featured image for “How to appeal to a black audience in the UK”

26th October 2021
 / 
Ethnic Marketing
Events

How to appeal to a black audience in the UK


With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black,...
Featured image for “Why are we based in Southampton!?”

2nd August 2018
 / 
Insights

Why are we based in Southampton!?


Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and...
Featured image for “As featured on…”

4th January 2017
 / 
News

As featured on…


Since the launch – in March 2008 – GottaBe! has been featured in number of newspapers and magazines, whilst our colleagues were also interviewed by various TV and radio stations...
Featured image for “GottaBe! Ethnic Welcomes A New Addition To The Team – The Digi-Van!”

20th May 2016
 / 
News

GottaBe! Ethnic Welcomes A New Addition To The Team – The Digi-Van!


Digi-Vans are like the Batmobiles of direct marketing, a mobile billboard that can be driven directly to your intended target audience, fighting past the impracticalities of fixed billboards, to be...

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