Health in Leeds – ethnic marketing campaign for NHS

In News by John Stoffel

This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe. After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) …

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How to target ethnic minorities in the UK? – Offline Channels

In News by Sam Lovell

One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best. Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is …

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Winning new Clients – tips for non-British businesses

In News by Sam Lovell

Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on a single market – in most cases on their own nationals. However, with UK population at 64.3 millions and only 9.1 million of them from ethnic minorities, this leaves us …

Why ethnic marketing should be part of your 2015 plan?

In News by Jack Bradley

Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers …

Engage with ethnic minorities

In News by Jack Bradley

Earlier this week, GottaBe! has launched a dedicated website for GottaBe! Ethnic, an integrated communications agency, providing marketing solutions for targeting multicultural audiences. Check it out at www.gottabeethnic.co.uk From consultancy, strategic planning, copywriting, PR, experiential through to translations, design and print. What is also important, the team at GottaBe! Ethnic does it all. In-house too, so no middle man involved to …