Blog

Featured image for “Celebrating Diversity: Key Ethnic Dates for Q2 2024”

1st April 2024
 / 
Ethnic Marketing

Celebrating Diversity: Key Ethnic Dates for Q2 2024


As we step into the second quarter of 2024, it is essential to celebrate the rich cultures and traditions that make up our global community in the UK. Read this...
Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
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News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate our journey and achievements....
Featured image for “Navigating Cancel Culture: A Multicultural Marketing Perspective”

30th January 2024
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Ethnic Marketing

Navigating Cancel Culture: A Multicultural Marketing Perspective


In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
Featured image for “‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break”

22nd December 2023
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News

‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break


Our team will be back in full force on Tuesday 2nd January 2024, eager to embark on another year of groundbreaking multicultural marketing solutions....
Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
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Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas”

1st December 2023
 / 
Ethnic Marketing

Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas


It’s important to understand how different cultures in the UK celebrate the festive season, as it can help you create marketing materials that resonate with them....
Featured image for “Why Your Multicultural Marketing Efforts Need to Be Intersectional”

1st November 2023
 / 
Ethnic Marketing

Why Your Multicultural Marketing Efforts Need to Be Intersectional


Ensure your marketing efforts are authentic and intersectional by reading this blog post....
Featured image for “Why Diverse Marketing Efforts Need to Start With Your Team…”

27th October 2023
 / 
Ethnic Marketing

Why Diverse Marketing Efforts Need to Start With Your Team…


To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
Featured image for “We’ve Been Awarded the Changemaker Title!”

26th October 2023
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News

We’ve Been Awarded the Changemaker Title!


We’re thrilled to share that we’ve been awarded the title of a Changemaker agency by the Agency Collective! This is due to our commitment to equality, diversity, and inclusion (EDI)....
Featured image for “How to reach new audiences with product sampling”

6th March 2023
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In-store

How to reach new audiences with product sampling


Marketing to different cultures has become a key component of business growth. This is due to the obvious fact that if you target more than one customer demographic, you will...
Featured image for “4 Ways to Reach Ethnic Minorities Through Product Sampling”

30th January 2023
 / 
Ethnic Marketing

4 Ways to Reach Ethnic Minorities Through Product Sampling


Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...
Featured image for “Diwali on the Square with Western Union”

2nd November 2021
 / 
Ethnic Marketing
Events
Field Marketing

Diwali on the Square with Western Union


The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
 / 
Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...
Featured image for “Rewarding Hardwork With Lebara”

27th July 2016
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News

Rewarding Hardwork With Lebara


With lovely soft fluffy bases and butter cream toppings covered in a sugary delight, there are few foods that sing “I am delicious’ like a cupcake. They sing even more...
Featured image for “Sampling With A Spice”

18th May 2016
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Field Marketing
In-store

Sampling With A Spice


In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...
Featured image for “Stores merchandised for Ahmad Tea”

15th September 2014
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In-store
News

Stores merchandised for Ahmad Tea


Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.  Our Brand Ambassadors has to merchandise the stores...
Featured image for “What is the difference between Brand Ambassador and Promoter?”

25th July 2014
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News

What is the difference between Brand Ambassador and Promoter?


All over the world, marketing brands are naming their promotional staff differently. Agencies are using ‘Brand Ambassador’, ‘Reps’ and ‘Brand Advocate’, to name just a few, as an alternative to the more...
Featured image for “Travelling this summer?”

18th July 2014
 / 
News

Travelling this summer?


GottaBe! has been selected by Lebara Mobile, an award winning low cost international pay-as-you-go-SIM cards provider, to support them with a product sampling and field marketing activity on board of...

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