‘product demo ’ Tag

How Black Friday is taking the UK by storm?

Traditionally, Black Friday marks a key date in the American calendar where consumers go crazy in what is seen as the unofficial countdown to Christmas. It marks the first Friday after Thanks Giving and has become the busiest retail day of the year in the United States, with huge discounts given to shoppers for one day only. However, whilst the use of ‘traditionally’ begins this article, how traditional really is this American day?

Black Friday originated in Philadelphia around the 1960s […]

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‘Try before you buy’ – why brands should use product demonstration?

‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to try out a property before buying. Whilst this is very uncommon in the property world, ‘try before you buy’ is ever present in the consumer market, with product demonstrations vitally important in retail spaces and product sampling key to influencing your customer’s decision. 

Kirsten Osolind, CEO of re:invention explains that “In-store […]

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