‘polish ’ Tag

How to utilise sport to communicate with ethnic audiences?


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Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities.

With 8 million people watching the final from Britain alone, not to mention the rest of the world, there was to be a super over or 6 balls each, most runs wins […]

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FreeSports and Premier Sports turn to GottaBe! for ethnic marketing support


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This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and with multi-ethnic communities increasing, it is important to make them feel like they are home. On Sunday 8th April, the […]

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Health in Leeds – ethnic marketing campaign for NHS


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This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter

Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe.

After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) Partnership is working with members of the city’s Polish, Romanian, Czech and Lithuanian communities to help them understand how they can access […]

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Diversity is on the rise: why your business should consider targeting BME groups?


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In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.

The UK’s multicultural community has a disposable income of £12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]

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How to target ethnic minorities? – Online Channels


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In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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How to target ethnic minorities in the UK? – Offline Channels


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One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best.

Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is offline or online. In this blog, we’re going to look at the offline channels of promotion that are available to you.

Offline […]

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Winning new Clients – tips for non-British businesses


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Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on a single market – in most cases on their own nationals. However, with UK population at 64.3 millions and only 9.1 million of them from ethnic minorities, this leaves us with more than 55 millions to target.

Who wouldn’t want more customers? Equally more customers mean more profit. Today, I would […]

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Why ethnic marketing should be part of your 2015 plan?


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Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers are. However, surprisingly it is estimated that 30% of companies make no effort to market to multicultural societies.

The IPA New […]

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Engage with ethnic minorities


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Earlier this week, GottaBe! has launched a dedicated website for GottaBe! Ethnic, an integrated communications agency, providing marketing solutions for targeting multicultural audiences. Check it out at www.gottabeethnic.co.uk

From consultancy, strategic planning, copywriting, PR, experiential through to translations, design and print. What is also important, the team at GottaBe! Ethnic does it all. In-house too, so no middle man involved to cut the costs.

– With over 120 languages spoken today in the UK and immigration on the rise, it’s never been a better […]

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