‘multicultural ’ Tag

Promotional campaign to recruit BME students

The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.

This campaign involved online and offline that contained information on […]

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Why ethnic marketing should be part of your 2015 plan?

Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over ÂŁ300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers are. However, surprisingly it is estimated that 30% of companies make no effort to market to multicultural societies.

The IPA New […]

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Engage with ethnic minorities

Earlier this week, GottaBe! has launched a dedicated website for GottaBe! Ethnic, an integrated communications agency, providing marketing solutions for targeting multicultural audiences. Check it out at www.gottabeethnic.co.uk

From consultancy, strategic planning, copywriting, PR, experiential through to translations, design and print. What is also important, the team at GottaBe! Ethnic does it all. In-house too, so no middle man involved to cut the costs.

– With over 120 languages spoken today in the UK and immigration on the rise, it’s never been a better […]

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