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In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.
The UK’s multicultural community has a disposable income of ÂŁ12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]
