Blog

Featured image for “Celebrating Sweet 16: GottaBe! Marks A Huge Milestone”

1st March 2024
 / 
News

Celebrating Sweet 16: GottaBe! Marks A Huge Milestone


Sixteen years of innovation, creativity, and dedication have propelled us to the forefront of the marketing world, and there’s no better time to celebrate our journey and achievements....
Featured image for “Navigating Cancel Culture: A Multicultural Marketing Perspective”

30th January 2024
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Ethnic Marketing

Navigating Cancel Culture: A Multicultural Marketing Perspective


In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
Featured image for “Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands”

15th January 2024
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Ethnic Marketing
Islamic Audiences
South Asian

Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands


For brands looking to connect with the almost 4 million Muslim consumers in the UK during this significant period, we’ve presented three marketing ideas from which to draw inspiration....
Featured image for “‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break”

22nd December 2023
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News

‘Tis the Season to Unplug: GottaBe! Ethnic’s Festive Break


Our team will be back in full force on Tuesday 2nd January 2024, eager to embark on another year of groundbreaking multicultural marketing solutions....
Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
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Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas”

1st December 2023
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Ethnic Marketing

Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas


It’s important to understand how different cultures in the UK celebrate the festive season, as it can help you create marketing materials that resonate with them....
Featured image for “Why Your Multicultural Marketing Efforts Need to Be Intersectional”

1st November 2023
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Ethnic Marketing

Why Your Multicultural Marketing Efforts Need to Be Intersectional


Ensure your marketing efforts are authentic and intersectional by reading this blog post....
Featured image for “Why Diverse Marketing Efforts Need to Start With Your Team…”

27th October 2023
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Ethnic Marketing

Why Diverse Marketing Efforts Need to Start With Your Team…


To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
Featured image for “We’ve Been Awarded the Changemaker Title!”

26th October 2023
 / 
News

We’ve Been Awarded the Changemaker Title!


We’re thrilled to share that we’ve been awarded the title of a Changemaker agency by the Agency Collective! This is due to our commitment to equality, diversity, and inclusion (EDI)....
Featured image for “There’s Still So Much Work to Be Done: The Black British Voices Project”

16th October 2023
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African
Caribbean
Ethnic Marketing

There’s Still So Much Work to Be Done: The Black British Voices Project


As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
Featured image for “How to reach the different generations within the black community in the UK”

2nd May 2023
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African
Caribbean
Ethnic Marketing
Finance Sector

How to reach the different generations within the black community in the UK


4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...
Featured image for “4 Ways to Reach Ethnic Minorities Through Product Sampling”

30th January 2023
 / 
Ethnic Marketing

4 Ways to Reach Ethnic Minorities Through Product Sampling


Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...
Featured image for “What makes ethnic minorities ‘hard to reach’?”

27th July 2022
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Ethnic Marketing

What makes ethnic minorities ‘hard to reach’?


The need for authentic ethnic marketing is becoming more apparent to every brand as we all recognise the importance of inclusivity. It is no longer enough to include one person...
Featured image for “Are multilingual materials more effective than direct?”

20th June 2022
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Ethnic Marketing

Are multilingual materials more effective than direct?


We often talk about the importance of translating marketing materials to reach ethnic audiences but are multilingual marketing materials more effective than direct? GottaBe! takes a look at the different options...
Featured image for “5 ways to get your multicultural marketing strategy right!”

2nd May 2022
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Ethnic Marketing
Insights

5 ways to get your multicultural marketing strategy right!


As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...
Featured image for “How ethnic influencers help you to reach new audiences”

16th March 2022
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Ethnic Marketing
Influencer Marketing

How ethnic influencers help you to reach new audiences


Influencer marketing has taken the marketing world by storm. With an influencer for every brand, it is surprising to hear that 68% of marketers consider finding relevant influencers their most significant influencer...
Featured image for “GottaBe! Wins GG2 Marketing Campaign of the Year!”

10th March 2022
 / 
News

GottaBe! Wins GG2 Marketing Campaign of the Year!


The GottaBe! team headed into London on Tuesday evening for the GG2 Leadership & Diversity Awards, where we picked up the GG2 Marketing Campaign of the Year award!  What is the GG2...
Featured image for “How to avoid racial and ethnic stereotyping in ads”

17th February 2022
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Ethnic Marketing
Insights

How to avoid racial and ethnic stereotyping in ads


Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...

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