‘ethnic marketing ’ Tag

Brexit and the Impact It’s Having on the Ethnic Minorities: Are They Still Coming?


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Photo by Lāsma Artmane on Unsplash

Three years on from the referendum concluding that Great Britain will leave the European Union and the country is still in disarray. Never has the United Kingdom seen a politically charged event on this scale and to this day, everyone is still rather confused by how it will all work. Well, while we  don’t have the answers to that, we do have answers on the impact of Brexit on ethnic minorities.

Firstly, there are still ethnic minorities coming to […]

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How to utilise sport to communicate with ethnic audiences?


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Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities.

With 8 million people watching the final from Britain alone, not to mention the rest of the world, there was to be a super over or 6 balls each, most runs wins […]

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Health in Leeds – ethnic marketing campaign for NHS


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This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter

Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe.

After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) Partnership is working with members of the city’s Polish, Romanian, Czech and Lithuanian communities to help them understand how they can access […]

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Promotional campaign to recruit BME students


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The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.

This campaign involved online and offline that contained information on […]

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Diversity is on the rise: why your business should consider targeting BME groups?


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In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.

The UK’s multicultural community has a disposable income of £12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]

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When to target ethnic communities? Key dates in Q4


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With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]

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How to target ethnic minorities? – Online Channels


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In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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What Can Market Distribution Do for Your Company?


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One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution.

To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer target audience.

The more you know about who you are marketing, the more likely you are to develop the brand and marketing […]

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How to target ethnic minorities in the UK? – Offline Channels


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One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best.

Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is offline or online. In this blog, we’re going to look at the offline channels of promotion that are available to you.

Offline […]

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As featured on…


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Since the launch – in March 2008 – GottaBe! has been featured in number of newspapers and magazines, whilst our colleagues were also interviewed by various TV and radio stations from all of the World. 

The list of media that featured GottaBe! includes likes of BBC, Sky News, The Guardian, RMF FM, ITV News, Channel 5 News, The Sun and more.

 

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