Promotional campaign to recruit BME students

In News by John Stoffel

The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at …

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Diversity is on the rise: why your business should consider targeting BME groups?

In News by Sam Lovell

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045. The UK’s multicultural community has a disposable income of £12 billion, and …