2023 Ethnic Calendar
In the UK, one in six residents belongs to an ethnic minority. Understanding different cultures and religions’ beliefs is crucial, and you should reflect this in your ethnic marketing.
According to our research, only one in five brands currently target ethnic minorities; we aim to change this to make brand marketing more inclusive. Because 69% of ethnic minorities believe UK media has little to no relevance to them, brands are missing out on the £300 billion in spending power of the UK’s ethnic minorities. It is crucial for brands to educate themselves on the fact that consumers are more likely to spend money with companies they feel represented by across the UK.
We know it’s challenging to stay current with all the celebrations going on, which is why we’ve done the legwork for you. Download our ethnic calendar to stay informed about the various holidays celebrated worldwide, and start preparing with our ethnic calendar for 2023!