Blog

This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight brands that have a strong USP, provide a quality service and use forward-thinking marketing tactics. The month of October is not only for learning about key black historical figures, but...

As we head into the second week of black history month, we take a look at the black communities within the UK. 3% of the UK population is black (statistic from the 2011 Census likely to have increased) but Black does not describe the sub-cultures and various heritage of the communities that make up that statistic. Within the UK there...

Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As multicultural marketing specialists, we will be celebrating the contributions and achievements of black people throughout Britain’s history. Black history has been a big part of British culture over the years...

A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more likely to generate above-average financial returns according to McKinsey Diversity. Let’s look at the key factors to drive a more diverse workforce. What Is A Diverse Workforce?  Diversity in the...

A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black, Asian and Minority Ethnic (BAME) audiences spend an estimated 80% more on buying beauty products, so it comes as a surprise that inclusivity hasn’t been incorporated sooner. We aim to investigate...

We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department for Digital, Culture, Media, and Sport (DCMS) every four years. It is an exciting opportunity to bring the local community together. The City of Culture was first awarded in 2013...

As a third party provider for the NHS, Thrive Tribe was struggling to communicate with the “hard to reach communities”. As multicultural marketing specialists, we were delighted to be asked to support Thrive Tribe and help them to understand how to reach ethnic communities. With 9.3 million people in the UK of different nationalities, our team understands the importance of...

GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted to put together a guide of the announcements we’ve made, why we have chosen to partner with these organisations and what it means for our customers. GottaBe! And The Institute...

Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in her lifetime, according to research by Refuge. These stats are incredibly concerning and have only been amplified since the Coronavirus pandemic, requiring everyone to stay at home in order to,...

We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer female business owners in comparison to men, especially among Black, Asian and Minority Ethnic (BAME) communities. ACF have recognised this and aim to inspire women to become key drivers of...

On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...

Calling all those with a sweet-tooth! Here at GottaBe!, we are always on the lookout for how we can grow and develop our presence. We are active on social media, we are active at networking (albeit through Zoom now) and we are active on our website; so what more could we be doing? Well, this is what we had thought...

With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George Floyd, Breonna Taylor and the numerous other black individuals. Enough was enough and the ripple effect was felt globally. There were Black Lives Matter peaceful protests across the world and...

Tuesday 30th June 2020 was an exciting time for us here at GottaBe! as we hosted our first ever roundtable event for universities. Hosted at 2020’s most popular venue, Zoom, GottaBe!’s Founder and Managing Director, Tomasz Dyl welcomed a number of universities to the meeting to discuss the topic of recruiting students from BAME communities. This saw the introduction of...

Despite the COVID-19 pandemic, that still poses a massive danger, net migration to the United Kingdom remains incredibly high. 282,000 Non-EU Citizens Arrive In The UK As Net Migration Rises Figures have recently shown that 282,000 more non-EU citizens have come to the UK compared to those that left in 2019. This is the highest figure since the information was...

Today is a very exciting day for the GottaBe! Team as we hosted our very first webinar: ‘Reach and Engage Multicultural Audiences – The Rulebook’. £300 Billion Spending Power Of Ethnic Minorities The session saw our Managing Director, Tomasz, introduce the agency before sharing the findings of a recent survey we conducted to learn about the advertising preferences and consumer...

Advertising giant, Ocean, has recently launched an advertising fund in a bid to support retailers and SME’s that may have been affected by the COVID-19 pandemic. The fund was established with a media value of £10 million. This opportunity will give businesses and brands access to Ocean’s screens nationwide, providing multiple advertising spaces. The aim in advertising SME’s across the...

It’s an exciting time for GottaBe! as we have welcomed another two individuals to our team and over the course of the weekend, celebrated the agency’s 12th birthday! Welcoming Danny Born in China before growing up here in England, Danny Zhong is our newest Account Support Executive. In his final year of Solent University’s BA (Hons) Marketing degree, Danny has...