Blog

Featured image for “The Multicultural Beauty Market”

12th May 2021
 / 
Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...
Featured image for “Staying at home shouldn’t be dangerous. Domestic violence among Polish women”

9th April 2021
 / 
Insights
News

Staying at home shouldn’t be dangerous. Domestic violence among Polish women


Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
 / 
Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
 / 
Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...
Featured image for “Creating A Winning Multicultural Marketing Strategy”

29th January 2021
 / 
Ethnic Marketing
Insights

Creating A Winning Multicultural Marketing Strategy


Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact...
Featured image for “Ethnic Media: How To Reach New Markets”

25th August 2020
 / 
Ethnic Marketing
Insights

Ethnic Media: How To Reach New Markets


Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you...
Featured image for “5 Ways That Ethnic Marketing Can Help Your Business”

14th July 2020
 / 
Ethnic Marketing
Insights

5 Ways That Ethnic Marketing Can Help Your Business


With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part...
Featured image for “Pop-Ups: How To Make The Most of Traffic”

25th June 2020
 / 
Field Marketing
Insights

Pop-Ups: How To Make The Most of Traffic


Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post...
Featured image for “Personalised Newsletters – The Future of E-Mail Marketing”

7th June 2020
 / 
Insights

Personalised Newsletters – The Future of E-Mail Marketing


If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your...
Featured image for “Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’”

4th June 2020
 / 
Ethnic Marketing
Insights

Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’


We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director,...
Featured image for “How to utilise sport to communicate with ethnic audiences?”

15th August 2019
 / 
Ethnic Marketing
Events
Insights

How to utilise sport to communicate with ethnic audiences?


Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by...
Featured image for “Why are we based in Southampton!?”

2nd August 2018
 / 
Insights

Why are we based in Southampton!?


Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and...
Featured image for “Diversity is on the rise: why your business should consider targeting BME groups?”

14th October 2017
 / 
Ethnic Marketing
Insights

Diversity is on the rise: why your business should consider targeting BME groups?


In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority...
Featured image for “How to target ethnic minorities? – Online Channels”

16th May 2017
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Ethnic Marketing
Insights

How to target ethnic minorities? – Online Channels


In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social...
Featured image for “What Can Market Distribution Do for Your Company?”

16th April 2017
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Insights

What Can Market Distribution Do for Your Company?


One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and...
Featured image for “How to target ethnic minorities in the UK? – Offline Channels”

27th January 2017
 / 
Ethnic Marketing
Insights

How to target ethnic minorities in the UK? – Offline Channels


One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we...
Featured image for “When Is The Best Time To Target Students?”

27th July 2016
 / 
Insights

When Is The Best Time To Target Students?


Throughout the year, many companies target students with marketing campaigns, tapping into a lucrative market that can be individually targeted around key dates in the student calendar. This is because...

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