Blog

: Insights

Featured image for “What Ethnic Media is available to brands in the UK?”

11th June 2021
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Ethnic Marketing
Insights

What Ethnic Media is available to brands in the UK?


What is Ethnic Media Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic media is any media fashioned with a particular ethnic minority group or ethnic minority community in mind. In the UK there are over 250 Ethnic Media channels, these range from...
Featured image for “Working with MLK to get Black voices heard”

1st June 2021
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Ethnic Marketing
Insights

Working with MLK to get Black voices heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on from the tragedy and with the upcoming anniversary of Blackout Tuesday (June 2nd), a collective action of protest against racism and police brutality seen across many social platforms.  We thought...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
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Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered! The...
Featured image for “The Multicultural Beauty Market”

12th May 2021
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Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is fast becoming a way for brands with a better understanding of Black, Asian and Minority Ethnic (BAME) audiences to increase their competitive advantage. People have different skin types and preferences;...
Featured image for “Staying at home shouldn’t be dangerous. Domestic violence among Polish women”

9th April 2021
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Insights
News

Staying at home shouldn’t be dangerous. Domestic violence among Polish women


Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in her lifetime, according to research by Refuge. These stats are incredibly concerning and have only been amplified since the Coronavirus pandemic, requiring everyone to stay at home in order to,...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
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Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.1million people living in the United Kingdom being from an ethnic minority. They have a spending power of £300billion and are the fastest growing population in the UK, with 80% of population growth attributed to them. Yet, more than two-thirds say UK media is not relevant...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
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Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...
Featured image for “Creating A Winning Multicultural Marketing Strategy”

29th January 2021
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Ethnic Marketing
Insights

Creating A Winning Multicultural Marketing Strategy


Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact of COVID-19 on the BAME (Black, Asian and Minority Ethnic) community, many brands have re-evaluated how they appeal to ethnic communities and as such have started the process of crafting...
Featured image for “Ethnic Media: How To Reach New Markets”

25th August 2020
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Ethnic Marketing
Insights

Ethnic Media: How To Reach New Markets


Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you sat and thought about all the different media outlets in your life alone, it’s enough to make your head spin. It’s this inundation that can make it difficult for brands...
Featured image for “5 Ways That Ethnic Marketing Can Help Your Business”

14th July 2020
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Ethnic Marketing
Insights

5 Ways That Ethnic Marketing Can Help Your Business


With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part of their strategy. Recent global events are also evidence that the world is changing and waking up to the systematic racism that plagues society. Yet only one in five businesses...
Featured image for “Pop-Ups: How To Make The Most of Traffic”

25th June 2020
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Field Marketing
Insights

Pop-Ups: How To Make The Most of Traffic


Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post by clarifying that pop-up retail is the opening of a sales space for a short term period. It’s a popular trend in retail now with brands doing a pop-up space...
Featured image for “Personalised Newsletters – The Future of E-Mail Marketing”

7th June 2020
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Insights

Personalised Newsletters – The Future of E-Mail Marketing


If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your favourite clothing and/or beauty brand. With this subscription can come a sea of irrelevant e-mails. No, you don’t want X because you’re only interested in Y and so on. It...
Featured image for “Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’”

4th June 2020
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Ethnic Marketing
Insights

Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’


We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director, Tomasz, present findings of a recent survey we had conducted prior, before welcoming Andrea Simon – our wonderful client and Retail Marketing Manager over at Western Union. Marketing Activities That...
Featured image for “How to utilise sport to communicate with ethnic audiences?”

15th August 2019
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Ethnic Marketing
Events
Insights

How to utilise sport to communicate with ethnic audiences?


Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to...
Featured image for “Why are we based in Southampton!?”

2nd August 2018
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Insights

Why are we based in Southampton!?


Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and is also one of the best places to live and work in the UK. Here at GottaBe!, we are immensely proud to hold our headquarters in this fun and exciting...