Blog

Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
 / 
Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “The Power of Representation and Authenticity in Multicultural Marketing”

25th September 2023
 / 
Ethnic Marketing
Insights

The Power of Representation and Authenticity in Multicultural Marketing


As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....
Featured image for “How to Use Inclusive Storytelling to Build Brand Awareness ”

6th September 2023
 / 
Ethnic Marketing
Insights

How to Use Inclusive Storytelling to Build Brand Awareness 


Brands are competing for attention like never before, and as the marketing landscape evolves, marketers and brands face both obstacles and opportunities to build meaningful connections with their target audiences....
Featured image for “How to Create an Effective Media Marketing Plan for a Diverse Audience”

21st August 2023
 / 
Ethnic Marketing
Insights
Uncategorised

How to Create an Effective Media Marketing Plan for a Diverse Audience


In today’s dynamic business world, the key to success is to reach and engage a diverse range of people. A media marketing plan that is tailored to minority groups can...
Featured image for “How Ethnic-Targeted OOH Can Improve Your Brand”

7th August 2023
 / 
Ethnic Marketing
Insights

How Ethnic-Targeted OOH Can Improve Your Brand


Out-of-Home advertising refers to any form of advertisement that can reach consumers when they are outside of their homes. This can be marketing communications on billboards, posters, digital screens, and...
Featured image for “TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?”

24th July 2023
 / 
Ethnic Marketing
Insights

TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?


Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....
Featured image for “How to reach the different generations within the black community in the UK”

2nd May 2023
 / 
African
Caribbean
Ethnic Marketing
Finance Sector

How to reach the different generations within the black community in the UK


4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...
Featured image for “Top 10 Ethnic, Diversity and Inclusion Influencers of 2023”

13th January 2023
 / 
Ethnic Marketing
Influencer Marketing
Insights

Top 10 Ethnic, Diversity and Inclusion Influencers of 2023


What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...
Featured image for “<strong>Have Yourself an Ethical Christmas: How Different Ethnicities in the UK Celebrate Christmas</strong>”

12th December 2022
 / 
Ethnic Marketing
Insights

Have Yourself an Ethical Christmas: How Different Ethnicities in the UK Celebrate Christmas


Understanding how various cultures in the UK celebrate the holidays will help you market to them and draw in customers from various ethnic minority groups during this advantageous time. A...
Featured image for “Why you should target ethnic consumers and two ways to do it”

29th November 2022
 / 
Ethnic Marketing
Insights

Why you should target ethnic consumers and two ways to do it


The Consumer Equality Equation explores the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. This blog will discuss the report’s key findings, specifically why brands should...
Featured image for “5 ways to create a culturally inclusive holiday campaign”

14th November 2022
 / 
Ethnic Marketing
Insights

5 ways to create a culturally inclusive holiday campaign


Inclusivity is the practice or policy of including people who might otherwise be excluded or marginalised. Inclusive campaigns reflect inclusive marketing—creating materials that accurately reflect the diverse communities that will...
Featured image for “Celebrating black history month with creatives at the National Trust”

26th October 2022
 / 
African
Caribbean
Ethnic Marketing
Insights

Celebrating black history month with creatives at the National Trust


Art. Belton House. Black History Month. Influencers. What’s the common connection between all of these? The National Trust. Recently we had the pleasure of participating in creating a short film...
Featured image for “Equity vs Equality: Understanding the Difference”

16th October 2022
 / 
Ethnic Marketing
Insights

Equity vs Equality: Understanding the Difference


You have probably come across the words equity and equality being used interchangeably. The application of one word against another does tend to have quite different effects on persons of...
Featured image for “Marketing wellness in Black History month”

11th October 2022
 / 
African
Caribbean
Ethnic Marketing
Events
Field Marketing
Insights

Marketing wellness in Black History month


We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...
Featured image for “Posting content without it being performative marketing”

6th October 2022
 / 
African
Caribbean
Ethnic Marketing
Insights
News

Posting content without it being performative marketing


They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...
Featured image for “Being inclusive of gender-neutral ”

15th August 2022
 / 
Ethnic Marketing
Insights

Being inclusive of gender-neutral 


Is gender-based marketing still relevant to brands? We live in an ever-changing society which can cause issues in knowing what consumers want from your brand. Typically seen, gender is a...
Featured image for “Acclimatising to life in the UK as a South Asian”

10th August 2022
 / 
Ethnic Marketing
Insights
South Asian

Acclimatising to life in the UK as a South Asian


On this week’s ‘Culture Shocks’ podcast, we had Parita Patel and Abanti Chakrabarty Mukhopadhyay on our podcast discussing life in the UK as a South Asian. The South Asian community is...
Featured image for “Latin America is underrepresented and misrepresented”

2nd August 2022
 / 
Ethnic Marketing
Insights
Latin Americans
Uncategorised

Latin America is underrepresented and misrepresented


The second episode of our ‘Culture Shocks’ podcast is about Latin America: underrepresented and misrepresented. Our ‘Culture Shocks’ podcast is designed to share the issues relating to each culture when...

Let's see how we can work together