Blog

Featured image for “GottaBe! joined WBL to support the Thames21’ project ”

7th March 2022
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Insights
News

GottaBe! joined WBL to support the Thames21’ project 


The Thames21’ tree planting project is working with Enfield Council’s Restoration of Enfield Chase project to help create one of London’s newest woodlands. Throughout our partnership with Women’s Business Link, we have...
Featured image for “6 reasons you should employ bilingual staff”

22nd February 2022
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Ethnic Marketing
Insights

6 reasons you should employ bilingual staff


The ability to speak more than one language is something that many of us would like to be able to do as it opens new doors in communication. But have...
Featured image for “How to avoid racial and ethnic stereotyping in ads”

17th February 2022
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Ethnic Marketing
Insights

How to avoid racial and ethnic stereotyping in ads


Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...
Featured image for “GottaBe!’s guide to Mandatory Ethnicity Pay Gap Reporting”

11th February 2022
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Insights
News

GottaBe!’s guide to Mandatory Ethnicity Pay Gap Reporting


In 2020 we saw several businesses across the UK calling for mandatory ethnicity pay gap reporting. This is down to the lack of equality in the workplace, and whilst there...
Featured image for “Five examples of multicultural marketing done right!”

3rd February 2022
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Ethnic Marketing
Insights

Five examples of multicultural marketing done right!


Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...
Featured image for “Including local ethnic media in your multicultural marketing strategy”

21st January 2022
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Ethnic Marketing
Insights

Including local ethnic media in your multicultural marketing strategy


Local ethnic media channels are great for connecting with target audiences and telling them what is happening in their location. It is a largely untapped channel for brands looking to...
Featured image for “Adopting authenticity in your imagery, the death of the stock image”

11th January 2022
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Ethnic Marketing
Insights

Adopting authenticity in your imagery, the death of the stock image


The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online...
Featured image for “Driving physical connections through digital channels amongst ethnic audiences”

7th January 2022
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Ethnic Marketing
In-store
Insights

Driving physical connections through digital channels amongst ethnic audiences


Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...
Featured image for “What is a Key Person of Influence in Multicultural marketing?”

8th December 2021
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Ethnic Marketing
In-store
Insights

What is a Key Person of Influence in Multicultural marketing?


Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...
Featured image for “Our Top 5 Black Owned Businesses in the UK”

19th October 2021
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Ethnic Marketing
Insights
News

Our Top 5 Black Owned Businesses in the UK


This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight...
Featured image for “Why Is Translating Marketing Material Much More Than Just Using Google Translate”

29th September 2021
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Ethnic Marketing
Insights

Why Is Translating Marketing Material Much More Than Just Using Google Translate


Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand...
Featured image for “BAME Recruitment – How To Drive A More Diverse Workforce”

22nd September 2021
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Ethnic Marketing
Insights
News

BAME Recruitment – How To Drive A More Diverse Workforce


A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more...
Featured image for “What Ethnic Media Is Available To Brands In The UK?”

11th June 2021
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Ethnic Marketing
Insights

What Ethnic Media Is Available To Brands In The UK?


What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...
Featured image for “Working With MLK To Get Black Voices Heard”

1st June 2021
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Ethnic Marketing
Insights

Working With MLK To Get Black Voices Heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
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Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...
Featured image for “The Multicultural Beauty Market”

12th May 2021
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Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...
Featured image for “Staying at home shouldn’t be dangerous. Domestic violence among Polish women”

9th April 2021
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Insights
News

Staying at home shouldn’t be dangerous. Domestic violence among Polish women


Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
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Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...

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