Blog

: Influencer Marketing

Featured image for “10 UK Based Diversity and Inclusion Social Media Influencers to follow”

17th November 2021
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Ethnic Marketing
Influencer Marketing

10 UK Based Diversity and Inclusion Social Media Influencers to follow


Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing in their digital campaigns.  The influencer market is saturated, so standing out from the rest can be tricky. We have collected the top 10 UK-based diverse and inclusive social media...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
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Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands need to do more to reach them. As multicultural marketing specialists, we understand how to target the “hard to reach” communities. Each ethnic community is different and has various needs,...
Featured image for “Why Beauty Brands Need To Be More Inclusive And Diverse”

27th August 2021
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Ethnic Marketing
Influencer Marketing
News

Why Beauty Brands Need To Be More Inclusive And Diverse


A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black, Asian and Minority Ethnic (BAME) audiences spend an estimated 80% more on buying beauty products, so it comes as a surprise that inclusivity hasn’t been incorporated sooner. We aim to investigate...
Featured image for “The Power Of Ethnic Influencers For Brands”

22nd July 2021
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Ethnic Marketing
Influencer Marketing

The Power Of Ethnic Influencers For Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns. 69% of Ethnic minorities...
Featured image for “Influencer Marketing And How To Take Advantage Of This Emerging Trend ”

2nd June 2021
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Influencer Marketing
Webinars by GottaBe!

Influencer Marketing And How To Take Advantage Of This Emerging Trend 


Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The full video is available in Polish here or, we have summarised it in English below. If you are not Polish-speaking and would love to listen, fear not, we have an English version...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
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Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani culinary brands – offering authentic traditional recipes and home food solutions, focusing on excellence in all they do. They came to us with a brief, and we sure delivered! The...