Blog

Featured image for “Driving physical connections through digital channels amongst ethnic audiences”

7th January 2022
 / 
Ethnic Marketing
In-store
Insights

Driving physical connections through digital channels amongst ethnic audiences


Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...
Featured image for “What is a Key Person of Influence in Multicultural marketing?”

8th December 2021
 / 
Ethnic Marketing
In-store
Insights

What is a Key Person of Influence in Multicultural marketing?


Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...
Featured image for “The importance of physical retailers for ethnic audiences”

3rd December 2021
 / 
Ethnic Marketing
In-store

The importance of physical retailers for ethnic audiences


1 in 6 people living in the UK is from an Ethnic Minority, here at GottaBe! Ethnic, we understand the importance of reaching these audiences as they have a £300bn...
Featured image for “Crossing borders with your FMCG Food Brand”

25th November 2021
 / 
Ethnic Marketing
In-store

Crossing borders with your FMCG Food Brand


When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers.  The food and beverage market is highly...
Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
 / 
Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...
Featured image for “Tasty sampling for instant healthy bites”

6th April 2018
 / 
Field Marketing
In-store

Tasty sampling for instant healthy bites


GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run...
Featured image for “Sampling With A Spice”

18th May 2016
 / 
Field Marketing
In-store

Sampling With A Spice


In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal...
Featured image for “The Freshest Samples In Town”

18th May 2016
 / 
Field Marketing
In-store

The Freshest Samples In Town


GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble...
Featured image for “‘Try before you buy’ – why brands should use product demonstration?”

6th November 2014
 / 
Field Marketing
In-store

‘Try before you buy’ – why brands should use product demonstration?


‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to...
Featured image for “Why experiential marketing?”

29th September 2014
 / 
Field Marketing
In-store

Why experiential marketing?


Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in...
Featured image for “Stores merchandised for Ahmad Tea”

15th September 2014
 / 
In-store
News

Stores merchandised for Ahmad Tea


Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.  Our Brand Ambassadors has to merchandise the stores...

Let's see how we can work together