Blog

: In-store

Featured image for “Crossing borders with your FMCG Food Brand”

25th November 2021
 / 
Ethnic Marketing
In-store

Crossing borders with your FMCG Food Brand


When looking to expand your food brand to a new audience there are a few things to consider ensuring you effectively reach consumers.  The food and beverage market is highly competitive and customers tend to stay within their comfort zone, so reaching new audiences can be a tricky task. But if you can reach a new audience with your FMCG...
Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
 / 
Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....
Featured image for “Tasty sampling for instant healthy bites”

6th April 2018
 / 
Field Marketing
In-store

Tasty sampling for instant healthy bites


GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry. We promote this brand through in-store sampling activities where customers visiting...
Featured image for “Sampling With A Spice”

18th May 2016
 / 
Field Marketing
In-store

Sampling With A Spice


In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal all households love.  Recently, GottaBe! has been carrying out a number of sampling activities for Kohinoor, who are the second largest food brand in India, with a worldwide presence in...
Featured image for “The Freshest Samples In Town”

18th May 2016
 / 
Field Marketing
In-store

The Freshest Samples In Town


GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble beginnings in 1884 out of a small clinic in the Indian city of Kolkata and has become one of the most trusted healthcare brands in the world. The sampling activity...
Featured image for “‘Try before you buy’ – why brands should use product demonstration?”

6th November 2014
 / 
Field Marketing
In-store

‘Try before you buy’ – why brands should use product demonstration?


‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to try out a property before buying. Whilst this is very uncommon in the property world, ‘try before you buy’ is ever present in the consumer market, with product demonstrations vitally...
Featured image for “Why experiential marketing?”

29th September 2014
 / 
Field Marketing
In-store

Why experiential marketing?


Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in person. Social media is a great way to connect with your target but nothing beats a hands on experience. An experiential experience allows consumers to interact and get a real...
Featured image for “Stores merchandised for Ahmad Tea”

15th September 2014
 / 
In-store
News

Stores merchandised for Ahmad Tea


Ahmad Tea – the world’s premium tea brand – has appointed GottaBe! to merchandise hundreds of stores nationwide, including those within M25 corridor.  Our Brand Ambassadors has to merchandise the stores with hanging boards, open/close signs, shelf talkers and leaflets with information about the products on offer. The aim of the activity was to raise brand awareness and presence of Ahmad...