This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and with multi-ethnic communities increasing, it is important to make them feel like they are home. On Sunday 8th April, the Polish Speedway will take place and will be LIVE for people to watch.
A good 24 hours after the press release was launched, the story was on 20 different Polish and English news portals. This is excellent for both the client and GottaBe! as it creates great exposure meaning more people will be aware of what is going on. What makes this even better is that is it social media supported, meaning it is cost efficient. All the customer needs to do for live updates on sport is visit their Facebook page: https://www.facebook.com/freesportsuktv/ or visit Twitter: @freesportsuk. This is useful as most people use social media regularly and it is majorly useful for people to check results when they want to.
Both Freesports and Premier Sports will be showing a range of motorsport coverage throughout 2018 including NASCAR Xfinity and Truck Series, Australian Supercars, Formula E and Monster Jam. Other types of well-known sports that they include are soccer, boxing, rugby league, rugby union, tennis and cricket. With the campaign being aimed at Polish communities in the UK, it will gain more recognition amongst other cultures because Britain is very multi-cultural.