Blog

: Field Marketing

Featured image for “Diwali on the Square with Western Union”

2nd November 2021
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Ethnic Marketing
Events
Field Marketing

Diwali on the Square with Western Union


The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the Diwali in London Committee, were free to enjoy and open to Londoners and visitors of all backgrounds.  Along with Western Union we were tasked to add value to the event...
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
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Ethnic Marketing
Events
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications


Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...
Featured image for “Pop-Ups: How To Make The Most of Traffic”

25th June 2020
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Field Marketing
Insights

Pop-Ups: How To Make The Most of Traffic


Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post by clarifying that pop-up retail is the opening of a sales space for a short term period. It’s a popular trend in retail now with brands doing a pop-up space...
Featured image for “Tasty sampling for instant healthy bites”

6th April 2018
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Field Marketing
In-store

Tasty sampling for instant healthy bites


GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry. We promote this brand through in-store sampling activities where customers visiting...
Featured image for “Bringing a taste of home to various events”

14th October 2016
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Ethnic Marketing
Field Marketing

Bringing a taste of home to various events


When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to enjoy in your own country. This also reflects on one of the last things you we on our visit, when we tend to purchase our favourite treats we have tried...
Featured image for “Sampling With A Spice”

18th May 2016
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Field Marketing
In-store

Sampling With A Spice


In the UK we all have a soft spot for Indian food, it doesn’t matter if we get it from a takeaway or make it at home, it’s a meal all households love.  Recently, GottaBe! has been carrying out a number of sampling activities for Kohinoor, who are the second largest food brand in India, with a worldwide presence in...
Featured image for “The Freshest Samples In Town”

18th May 2016
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Field Marketing
In-store

The Freshest Samples In Town


GottaBe! Ethnic has been providing a number of Asian Brand Ambassadors to work across London and the Midlands, on a mass sampling campaign for Dabur International. Dabur started from humble beginnings in 1884 out of a small clinic in the Indian city of Kolkata and has become one of the most trusted healthcare brands in the world. The sampling activity...
Featured image for “‘Try before you buy’ – why brands should use product demonstration?”

6th November 2014
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Field Marketing
In-store

‘Try before you buy’ – why brands should use product demonstration?


‘Try before you buy’, is a phrase once made famous by popular daytime TV show To Buy or Not to Buy, where prospected home buyers were given the opportunity to try out a property before buying. Whilst this is very uncommon in the property world, ‘try before you buy’ is ever present in the consumer market, with product demonstrations vitally...
Featured image for “Why experiential marketing?”

29th September 2014
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Field Marketing
In-store

Why experiential marketing?


Experiential marketing is a perfect way of providing a tangible experience for the consumer. Whether it be through online platforms such as, Twitter, Facebook and Instagram or even better, in person. Social media is a great way to connect with your target but nothing beats a hands on experience. An experiential experience allows consumers to interact and get a real...