About the event

Our EDI Together event this year focused once again on bringing like-minded individuals from the marcomms industry to share best practices in moving the dial in our industry. We believe these events are core to creating change within this space.

Join us for insight from exciting UK brands such as Aviva, Severn Trent, National Trust, Metropolitan Police and more that are at the forefront of tackling diversity and inclusion within their marketing strategies to create a more equitable approach.

See below the sessions from our 2023 series where we discover more about how to reach diverse audiences, how to make them feel included through your content and finally, how to engage at events and more.

Next year we will be bringing you more with a webinar series and our core events, so watch this space!

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Check out this years sessions

Panel 1 - How to reach diverse audiences

 

Our first panel discussion will explore how two brands from the Third sector and Financial Services sector are reaching diverse audiences to better connect with hard-to-reach communities.

Hear from these experts, Zee and Anna, about their targeted approach to media planning and how they can utilise demographic insights to inform targeting. We will also hear more about their experience creating internal messaging to create inclusive environments supporting representative teams and culture.

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Zee Goba,
Outreach Lead,
Metropolitan Police

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Anna Dilku,
Group Social Media Manager,
Aviva

Panel 2 - Creating content for a diverse audience to foster inclusion

 

Our second panel session will look at what Liz, Senior Marketing Strategy Manager, Severn Trent is doing to create content that understands the cultural differences and behaviours of minority audiences in order to overcome educational barriers.

We will also hear from Shaz, Director of Brand and Marketing at the National Trust about the work The Trust is doing in line with its Everyone Welcome programme to ensure content and space are accessible to everyone, forever.

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Shaz Umbreen,
Director of Brand and Marketing,
National Trust

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Liz Wood,
Senior Marketing Strategy Manager,
Severn Trent

Panel 3 - Community events - playing your part in community outreach

 

During our third panel session, we will delve into the significance of engaging with ethnic community events. We will explore various aspects, including market research, community outreach, recruitment efforts, and the enhancement of brand visibility.

Join Waleed and Tomasz to gain insights from the mistakes of others, discover practical and actionable tips, emphasise authenticity, maximise your presence at cultural events, and much more.

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Waleed Jahangir,
CEO,
Algebra Consulting 

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Tomasz Dyl,
Founder and Managing Director,
GottaBe! Ethnic

Got any other questions?

If any of that has left you wanting more, feel free to get in touch with the team today.