Featured image for “The Festival of Marketing 2021”
24th February 2021

The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing marketing people together will create a valuable event for sharing best practices and discussing the trends that will shape marketing throughout the year ahead and beyond. One of the key themes of the festival that we strongly support is inclusivity and diversity. The festival is welcoming to all so everyone can benefit from a diverse range of experiences and opinions held by marketing professionals.

In our article, we will provide you with a sneak preview of our talk about multicultural marketing and explore our highlight talks of the festival.

Our Talk: Why Brands Can’t Afford To Neglect Multicultural Marketing

Multicultural marketing is a well-developed proposition that many companies are yet to adopt. It is an area of marketing that we specialise in and we are very much looking forward to sharing some of our expertise during our talk: Why Brands Can’t Afford to Neglect Multicultural Marketing.

Our Managing Director, Tomasz Dyl, will be outlining the significant opportunity that multicultural marketing presents for brands both large and small. In the UK alone there are more than 9 million people from an ethnic minority and these communities are growing as they account for 80% of population growth. This significant market is also underserved with two-thirds of people from ethnic minorities finding UK media less relevant to them.

Reaching multicultural communities requires much more than a mass marketing approach as it will not take account of cultural nuances or the characteristics of each ethnic minority. During our talk, we will be providing exclusive insights from research that we have undertaken into the attitudes and preferences of consumers from ethnic minorities. This will help brands to learn about proven best practice marketing strategies.

During our talk, we are going to be joined by one of our clients, digital wallet brand Skrill. Skrill will be sharing their approach to multicultural marketing including the strategies and channels that they use in their campaigns. Gaining direct insights from the marketing team of an established financial services brand is in itself a unique opportunity that should not be missed by brands that are looking to reach ethnic minorities.

Our Highlight Talks: The Festival Of Marketing

The Festival Of Marketing aims to empower you to make better marketing decisions. It brings together innovative marketing companies and thought leaders in a unique three-day festival format. You can enjoy three days of helpful insights and ideas covering three themes: planning for success, making decisions and measuring success. While we are of course looking forward to our own talk on day two, we are also looking forward to a series of talks by talented marketing professionals. Here are our favourites from the agenda.

Day One (Tuesday 23rd March)

  • Long term planning in the age of uncertainty: a view from retail and travel
  • KFC: keeping the brand a finger lickin’ favourite
  • Top 5 social trends to light the way forward in 2021

Day Two (Wednesday 24th March)

  • Why brands can’t afford to neglect multicultural marketing *Our talk*
  • Myth busting: numbers lie, let’s explore why
  • The CEO view: what your boss wants from you

Day Three (Thursday 25th March)

  • Myth busting: the metrics that matter, and those that lead us astray
  • The holy grail of ROI measurement
  • Why marketers must not rely on ROI

Competition – win a ticket to be part of Festival of Marketing

We don’t want you to miss out on this fantastic event as there is so much to gain from it. With this in mind, we’re giving away a ticket to Festival of Marketing: The Bottom Line event (worth £225). All you need to do to enter this prize draw is complete the below form.

No purchase necessary. Simply fill in a form to be in with a chance of winning a 3-day virtual pass to Festival of Marketing: The Bottom Line event. The competition ends on Monday, 15th March 2021 at 5:30pm GMT. A winner will be selected at random and will be contacted by no later than Wednesday, 17th March 2021.

Interested In Multicultural Marketing For Your Brand?

Why not join our talk at The Festival of Marketing? Our talk is on Wednesday 24th March 2021 at 2:20pm and we can’t wait to share our multicultural marketing insights with you.

If you would like to discuss multicultural marketing and the significant opportunity that it presents for your brand, get in touch our friendly team. We can help you reach ethnic communities with innovative marketing campaigns. Call us on +44 2380 634283 or complete our contact form.