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Featured image for “The Festival of Marketing 2021”

24th February 2021
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Events

The Festival of Marketing 2021


The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing marketing people together will create a valuable event for sharing best practices and discussing the trends that will shape marketing throughout the year ahead and beyond. One of the key...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
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Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...
Featured image for “GottaBe! Presents ‘Growth Untapped’”

18th November 2020
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Ethnic Marketing
Events
News
Webinars by GottaBe!

GottaBe! Presents ‘Growth Untapped’


On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...
Featured image for “Walking the Walk and Talking the Talk”

3rd November 2020
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Ethnic Marketing
Events

Walking the Walk and Talking the Talk


Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work with such a fantastic organisation and support their fantastic work. About UK Homeless Charity, Shelter For those who aren’t perhaps aware of Shelter, they are a UK based charity working...
Featured image for “Black History Month: The Black Heroes Inspiring GottaBe!”

30th October 2020
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Events
News

Black History Month: The Black Heroes Inspiring GottaBe!


With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George Floyd, Breonna Taylor and the numerous other black individuals. Enough was enough and the ripple effect was felt globally. There were Black Lives Matter peaceful protests across the world and...
Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
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Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...
Featured image for “How to utilise sport to communicate with ethnic audiences?”

15th August 2019
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Ethnic Marketing
Events
Insights

How to utilise sport to communicate with ethnic audiences?


Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to...
Featured image for “When to target ethnic communities? Key dates in Q4”

27th September 2017
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Ethnic Marketing
Events

When to target ethnic communities? Key dates in Q4


With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities.  When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning...