Blog

: Events

Featured image for “Diwali on the Square with Western Union”

2nd November 2021
 / 
Ethnic Marketing
Events
Field Marketing

Diwali on the Square with Western Union


The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the Diwali in London Committee, were free to enjoy and open to Londoners and visitors of all backgrounds.  Along with Western Union we were tasked to add value to the event...
Featured image for “How to appeal to a black audience in the UK”

26th October 2021
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Ethnic Marketing
Events

How to appeal to a black audience in the UK


With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black, this is the fastest-growing community with the percentage of the population from a Black African background doubling from 0.9% in 2001 to 1.8% in 2011. How to reach a black audience...
Featured image for “Black History Month – UK Black History”

6th October 2021
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Ethnic Marketing
Events
News
Uncategorised

Black History Month – UK Black History


Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As multicultural marketing specialists, we will be celebrating the contributions and achievements of black people throughout Britain’s history. Black history has been a big part of British culture over the years...
Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
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Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
 / 
Ethnic Marketing
Events
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications


Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...
Featured image for “Southampton’s Bid For City Of Culture 2025”

25th August 2021
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Events
News

Southampton’s Bid For City Of Culture 2025


We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department for Digital, Culture, Media, and Sport (DCMS) every four years. It is an exciting opportunity to bring the local community together. The City of Culture was first awarded in 2013...
Featured image for “The Festival of Marketing 2021”

24th February 2021
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Events

The Festival of Marketing 2021


The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing marketing people together will create a valuable event for sharing best practices and discussing the trends that will shape marketing throughout the year ahead and beyond. One of the key...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
 / 
Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...
Featured image for “GottaBe! Presents ‘Growth Untapped’”

18th November 2020
 / 
Ethnic Marketing
Events
News
Webinars by GottaBe!

GottaBe! Presents ‘Growth Untapped’


On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...
Featured image for “Walking the Walk and Talking the Talk”

3rd November 2020
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Ethnic Marketing
Events

Walking the Walk and Talking the Talk


Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work with such a fantastic organisation and support their fantastic work. About UK Homeless Charity, Shelter For those who aren’t perhaps aware of Shelter, they are a UK based charity working...
Featured image for “Black History Month: The Black Heroes Inspiring GottaBe!”

30th October 2020
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Events
News

Black History Month: The Black Heroes Inspiring GottaBe!


With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George Floyd, Breonna Taylor and the numerous other black individuals. Enough was enough and the ripple effect was felt globally. There were Black Lives Matter peaceful protests across the world and...
Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
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Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...
Featured image for “How to utilise sport to communicate with ethnic audiences?”

15th August 2019
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Ethnic Marketing
Events
Insights

How to utilise sport to communicate with ethnic audiences?


Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to...
Featured image for “When to target ethnic communities? Key dates in Q4”

27th September 2017
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Ethnic Marketing
Events

When to target ethnic communities? Key dates in Q4


With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities.  When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning...