Blog

: Ethnic Marketing

Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
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Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your marketing communications into new territories including languages and nuances. As multicultural marketing specialists, we want to help you to understand which key things to consider when marketing to ethnic groups....
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
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Ethnic Marketing
Events
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications


Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right to engage your targeted audience correctly. Let us explore the importance of cultural differences in your marketing communications. What Do We Mean By Cultural Differences? With over 7 billion people...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
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Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands need to do more to reach them. As multicultural marketing specialists, we understand how to target the “hard to reach” communities. Each ethnic community is different and has various needs,...
Featured image for “Why Beauty Brands Need To Be More Inclusive And Diverse”

27th August 2021
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Ethnic Marketing
Influencer Marketing
News

Why Beauty Brands Need To Be More Inclusive And Diverse


A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black, Asian and Minority Ethnic (BAME) audiences spend an estimated 80% more on buying beauty products, so it comes as a surprise that inclusivity hasn’t been incorporated sooner. We aim to investigate...
Featured image for “GottaBe! Training Session With Thrive Tribe”

10th August 2021
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Ethnic Marketing
News

GottaBe! Training Session With Thrive Tribe


As a third party provider for the NHS, Thrive Tribe was struggling to communicate with the “hard to reach communities”. As multicultural marketing specialists, we were delighted to be asked to support Thrive Tribe and help them to understand how to reach ethnic communities. With 9.3 million people in the UK of different nationalities, our team understands the importance of...
Featured image for “How To Authentically Adopt Ethnic Diversity And Inclusivity?”

2nd August 2021
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Ethnic Marketing

How To Authentically Adopt Ethnic Diversity And Inclusivity?


1 in 6 individuals living in the UK are from an ethnic minority background. Brands are realising that they need to do more to become more diverse and inclusive. GottaBe! Ethnic can help you do so with our diverse team that work right across the UK and Ireland. Regardless of the size of the business, there are many things to...
Featured image for “The Power Of Ethnic Influencers For Brands”

22nd July 2021
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Ethnic Marketing
Influencer Marketing

The Power Of Ethnic Influencers For Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns. 69% of Ethnic minorities...
Featured image for “What Ethnic Media Is Available To Brands In The UK?”

11th June 2021
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Ethnic Marketing
Insights

What Ethnic Media Is Available To Brands In The UK?


What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic media is any media fashioned with a particular ethnic minority group or ethnic minority community in mind. In the UK there are over 250 Ethnic Media channels, these range from...
Featured image for “Working With MLK To Get Black Voices Heard”

1st June 2021
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Ethnic Marketing
Insights

Working With MLK To Get Black Voices Heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on from the tragedy and with the upcoming anniversary of Blackout Tuesday (June 2nd), a collective action of protest against racism and police brutality seen across many social platforms.  We thought...
Featured image for “The Multicultural Beauty Market”

12th May 2021
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Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is fast becoming a way for brands with a better understanding of Black, Asian and Minority Ethnic (BAME) audiences to increase their competitive advantage. People have different skin types and preferences;...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
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Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.1million people living in the United Kingdom being from an ethnic minority. They have a spending power of £300billion and are the fastest growing population in the UK, with 80% of population growth attributed to them. Yet, more than two-thirds say UK media is not relevant...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
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Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the Chinese Emperors. The CNY is also referred to as the Lunar New Year, which links to the calendar that was established by the emperors, even today the old zodiac calendar...
Featured image for “Creating A Winning Multicultural Marketing Strategy”

29th January 2021
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Ethnic Marketing
Insights

Creating A Winning Multicultural Marketing Strategy


Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact of COVID-19 on the BAME (Black, Asian and Minority Ethnic) community, many brands have re-evaluated how they appeal to ethnic communities and as such have started the process of crafting...
Featured image for “GottaBe! Presents ‘Growth Untapped’”

18th November 2020
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Ethnic Marketing
Events
News
Webinars by GottaBe!

GottaBe! Presents ‘Growth Untapped’


On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands Can Engage Multicultural Audiences’. GottaBe! Has Worked With Large Financial Sector Clients As some of you may or may not know, over our 12 years of operations, GottaBe! has worked...
Featured image for “Walking the Walk and Talking the Talk”

3rd November 2020
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Ethnic Marketing
Events

Walking the Walk and Talking the Talk


Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work with such a fantastic organisation and support their fantastic work. About UK Homeless Charity, Shelter For those who aren’t perhaps aware of Shelter, they are a UK based charity working...
Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
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Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...
Featured image for “Ethnic Media: How To Reach New Markets”

25th August 2020
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Ethnic Marketing
Insights

Ethnic Media: How To Reach New Markets


Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you sat and thought about all the different media outlets in your life alone, it’s enough to make your head spin. It’s this inundation that can make it difficult for brands...
Featured image for “5 Ways That Ethnic Marketing Can Help Your Business”

14th July 2020
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Ethnic Marketing
Insights

5 Ways That Ethnic Marketing Can Help Your Business


With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part of their strategy. Recent global events are also evidence that the world is changing and waking up to the systematic racism that plagues society. Yet only one in five businesses...