Blog

Featured image for “Celebrating Diversity: Key Ethnic Dates for Q2 2024”

1st April 2024
 / 
Ethnic Marketing

Celebrating Diversity: Key Ethnic Dates for Q2 2024


As we step into the second quarter of 2024, it is essential to celebrate the rich cultures and traditions that make up our global community in the UK. Read this...
Featured image for “Navigating Cancel Culture: A Multicultural Marketing Perspective”

30th January 2024
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Ethnic Marketing

Navigating Cancel Culture: A Multicultural Marketing Perspective


In recent years, cancel culture has become influential in shaping public discourse and holding individuals and brands accountable for their actions....
Featured image for “Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands”

15th January 2024
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Ethnic Marketing
Islamic Audiences
South Asian

Unlocking the Spirit of Ramadan: 3 Multicultural Marketing Ideas for Brands


For brands looking to connect with the almost 4 million Muslim consumers in the UK during this significant period, we’ve presented three marketing ideas from which to draw inspiration....
Featured image for “The Power of Language: Why You Can’t Just Translate Communications”

18th December 2023
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Ethnic Marketing
Insights

The Power of Language: Why You Can’t Just Translate Communications


We understand that effective communication goes beyond just translation; it involves cultural nuance, context, and a deep understanding of your target audience....
Featured image for “Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas”

1st December 2023
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Ethnic Marketing

Embracing Diversity: How Different Ethnic Communities in the UK Celebrate Christmas


It’s important to understand how different cultures in the UK celebrate the festive season, as it can help you create marketing materials that resonate with them....
Featured image for “Why Your Multicultural Marketing Efforts Need to Be Intersectional”

1st November 2023
 / 
Ethnic Marketing

Why Your Multicultural Marketing Efforts Need to Be Intersectional


Ensure your marketing efforts are authentic and intersectional by reading this blog post....
Featured image for “Why Diverse Marketing Efforts Need to Start With Your Team…”

27th October 2023
 / 
Ethnic Marketing

Why Diverse Marketing Efforts Need to Start With Your Team…


To truly connect with a diverse and multicultural audience, your team needs to reflect the diversity of your target market. Read this blog post for a deep dive on why...
Featured image for “There’s Still So Much Work to Be Done: The Black British Voices Project”

16th October 2023
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African
Caribbean
Ethnic Marketing

There’s Still So Much Work to Be Done: The Black British Voices Project


As we celebrate Black History Month, we can recognise progress while acknowledging persistent challenges. The statistics and insights from the latest research by the Black, British, and Visible Minority Ethnic People...
Featured image for “Celebrating Hispanic Heritage Month 2023: Embracing Diversity with GottaBe! Ethnic”

10th October 2023
 / 
Ethnic Marketing
Latin Americans

Celebrating Hispanic Heritage Month 2023: Embracing Diversity with GottaBe! Ethnic


This month-long celebration, spanning from September 15th to October 15th, presents the opportunity to explore, appreciate, and pay tribute to the vibrant and diverse cultures of Hispanic/Latinx people....
Featured image for “Navigating Black History Month Without Performative Activism and Tokenisation”

2nd October 2023
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African
Caribbean
Ethnic Marketing

Navigating Black History Month Without Performative Activism and Tokenisation


Black History Month gives us the chance to shine a light on the black community’s incredible accomplishments, history, and culture. However, organisations often need help with performative activism and tokenism...
Featured image for “The Power of Representation and Authenticity in Multicultural Marketing”

25th September 2023
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Ethnic Marketing
Insights

The Power of Representation and Authenticity in Multicultural Marketing


As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....
Featured image for “How to Use Inclusive Storytelling to Build Brand Awareness ”

6th September 2023
 / 
Ethnic Marketing
Insights

How to Use Inclusive Storytelling to Build Brand Awareness 


Brands are competing for attention like never before, and as the marketing landscape evolves, marketers and brands face both obstacles and opportunities to build meaningful connections with their target audiences....
Featured image for “Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm”

1st September 2023
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Ethnic Marketing
Influencer Marketing

Addressing the Ethnic Influencer Pay Gap: Fostering Inclusivity in the Digital Realm


Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...
Featured image for “How to Create an Effective Media Marketing Plan for a Diverse Audience”

21st August 2023
 / 
Ethnic Marketing
Insights
Uncategorised

How to Create an Effective Media Marketing Plan for a Diverse Audience


In today’s dynamic business world, the key to success is to reach and engage a diverse range of people. A media marketing plan that is tailored to minority groups can...
Featured image for “How Ethnic-Targeted OOH Can Improve Your Brand”

7th August 2023
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Ethnic Marketing
Insights

How Ethnic-Targeted OOH Can Improve Your Brand


Out-of-Home advertising refers to any form of advertisement that can reach consumers when they are outside of their homes. This can be marketing communications on billboards, posters, digital screens, and...
Featured image for “TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?”

24th July 2023
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Ethnic Marketing
Insights

TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?


Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....
Featured image for “Captivating Inclusion: Ways to Reach the Multicultural Society in the UK ”

10th July 2023
 / 
Ethnic Marketing

Captivating Inclusion: Ways to Reach the Multicultural Society in the UK 


In the ever-evolving society of the UK, it is crucial for brands and businesses not only to represent but also wholeheartedly embrace the vibrant and multicultural diversity of the society. The importance...
Featured image for “Multicultural Marketing: Reaching Eastern European Communities in the UK”

5th June 2023
 / 
Eastern European
Ethnic Marketing

Multicultural Marketing: Reaching Eastern European Communities in the UK


In today’s diverse world, understanding and engaging with different communities is essential for successful marketing campaigns. Within the United Kingdom, the Eastern European community represents a vibrant and dynamic segment...

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