Blog

Featured image for “Are multilingual materials more effective than direct?”

20th June 2022
 / 
Ethnic Marketing

Are multilingual materials more effective than direct?


We often talk about the importance of translating marketing materials to reach ethnic audiences but are multilingual marketing materials more effective than direct? GottaBe! takes a look at the different options...
Featured image for “The importance of collaboration over competition”

15th June 2022
 / 
Ethnic Marketing

The importance of collaboration over competition


Whether you run a marketing agency or company, you will most likely specialise in one area, which will be why you do what you do. Over the years, it may...
Featured image for “EDI Together event ”

13th June 2022
 / 
Ethnic Marketing
Events
News

EDI Together event 


Last week the GottaBe! team headed down to London for the first of many EDI Together events at The Drum Labs. Here we had speakers and industry professionals sharing their knowledge and...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
 / 
Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “5 ways to get your multicultural marketing strategy right!”

2nd May 2022
 / 
Ethnic Marketing
Insights

5 ways to get your multicultural marketing strategy right!


As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...
Featured image for “How to market to the different generations within ethnic minorities”

5th April 2022
 / 
Ethnic Marketing

How to market to the different generations within ethnic minorities


Changing your marketing materials to suit an ethnic audience can seem overwhelming if your brand has not taken the time to understand the audience you wish to reach. As a...
Featured image for “How to market your mainstream brands to ethnic groups”

29th March 2022
 / 
Ethnic Marketing

How to market your mainstream brands to ethnic groups


Products and services are freely available to consumers from all groups, so why do we only see specific demographics or groups shopping with certain brands and avoiding others. Whilst your...
Featured image for “How to utilise different ethnic events in marketing”

25th March 2022
 / 
Ethnic Marketing
Events

How to utilise different ethnic events in marketing


When marketing to ethnic audiences, your brand will need to alter your marketing to suit the needs of the consumers. One of the many ways GottaBe! Ethnic help brands reach...
Featured image for “How ethnic influencers help you to reach new audiences”

16th March 2022
 / 
Ethnic Marketing
Influencer Marketing

How ethnic influencers help you to reach new audiences


Influencer marketing has taken the marketing world by storm. With an influencer for every brand, it is surprising to hear that 68% of marketers consider finding relevant influencers their most significant influencer...
Featured image for “6 reasons you need a multicultural marketing agency”

2nd March 2022
 / 
Ethnic Marketing

6 reasons you need a multicultural marketing agency


Multicultural marketing covers a wide range of people from various communities and demographics. Often brands will look for multicultural marketing specialists to expand into the ethnic market as they have...
Featured image for “6 reasons you should employ bilingual staff”

22nd February 2022
 / 
Ethnic Marketing
Insights

6 reasons you should employ bilingual staff


The ability to speak more than one language is something that many of us would like to be able to do as it opens new doors in communication. But have...
Featured image for “How to avoid racial and ethnic stereotyping in ads”

17th February 2022
 / 
Ethnic Marketing
Insights

How to avoid racial and ethnic stereotyping in ads


Whilst advertising has become more inclusive over the last couple of years, there is still a long way to go to make advertising inclusive across the board. Representation is one...
Featured image for “Five examples of multicultural marketing done right!”

3rd February 2022
 / 
Ethnic Marketing
Insights

Five examples of multicultural marketing done right!


Multicultural marketing can be tricky to get right, but with the right tools and knowledge, your campaigns can significantly impact multicultural audiences. As multicultural marketing specialists, we work with our...
Featured image for “The Queen’s Platinum Jubilee – what does it mean across different cultures?”

27th January 2022
 / 
Ethnic Marketing
Events
News

The Queen’s Platinum Jubilee – what does it mean across different cultures?


Queen Elizabeth II will celebrate her Platinum Jubilee on the 6th of February 2022. It will mark 70 years of service to the people of the United Kingdom, the Realms,...
Featured image for “Including local ethnic media in your multicultural marketing strategy”

21st January 2022
 / 
Ethnic Marketing
Insights

Including local ethnic media in your multicultural marketing strategy


Local ethnic media channels are great for connecting with target audiences and telling them what is happening in their location. It is a largely untapped channel for brands looking to...
Featured image for “Adopting authenticity in your imagery, the death of the stock image”

11th January 2022
 / 
Ethnic Marketing
Insights

Adopting authenticity in your imagery, the death of the stock image


The death of the stock image is down to the sheer overuse of images as digital marketers began to add life to their content. Royalty-free images are freely available online...
Featured image for “Driving physical connections through digital channels amongst ethnic audiences”

7th January 2022
 / 
Ethnic Marketing
In-store
Insights

Driving physical connections through digital channels amongst ethnic audiences


Digital channels have advanced over recent years, and it is now easier than ever to drive physical connections through digital media. Ethnic audiences are, however, often left feeling unrepresented through...
Featured image for “What is a Key Person of Influence in Multicultural marketing?”

8th December 2021
 / 
Ethnic Marketing
In-store
Insights

What is a Key Person of Influence in Multicultural marketing?


Key people of influence hold a level of authority within a community, as they are seen as a place to go for trusted information. Within this blog, we will be...

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