‘News’ Category

Reach the Polish Community in a unique partnership between GottaBe! and RMF FM

Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country?

GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day tens of thousands of Poles living away from Poland choose to listen to RMF FM – whether its directly through their […]

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Why are we based in Southampton!?

Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and is also one of the best places to live and work in the UK. Here at GottaBe!, we are immensely proud to hold our headquarters in this fun and exciting city and having been here for ten years now, we want to tell everyone why Southampton is so important.

 

Home to […]

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FreeSports and Premier Sports turn to GottaBe! for ethnic marketing support

This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and with multi-ethnic communities increasing, it is important to make them feel like they are home. On Sunday 8th April, the […]

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Tasty sampling for instant healthy bites

GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry.

We promote this brand through in-store sampling activities where customers visiting the stores can taste the products and see how simple and easy they are to cook. As well as this, […]

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Health in Leeds – ethnic marketing campaign for NHS

This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter

Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe.

After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) Partnership is working with members of the city’s Polish, Romanian, Czech and Lithuanian communities to help them understand how they can access […]

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Promotional campaign to recruit BME students

The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.

This campaign involved online and offline that contained information on […]

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Diversity is on the rise: why your business should consider targeting BME groups?

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.

The UK’s multicultural community has a disposable income of ÂŁ12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]

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When to target ethnic communities? Key dates in Q4

With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]

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How to target ethnic minorities? – Online Channels

In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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What Can Market Distribution Do for Your Company?

One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution.

To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer target audience.

The more you know about who you are marketing, the more likely you are to develop the brand and marketing […]

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