Case study

University of Chichester

Client

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University of Chichester

The University of Chichester is a public university located in West Sussex, England. The institution has campuses in the city of Chichester, the nearby coastal resort of Bognor Regis and an associate campus for music on the Isle of Wight. The University of Chichester has 14 departments, including Humanities, Sport, Musical Theatre and Education.


Case Study


University of Chichester International Student Recruitment Campaign

Date

January 2017 – August 2017
 
Objective

  • To raise awareness of courses available at University of Ground Floor Chichester to BME communities
  • To drive sign-ups to University of Chichester’s Open Day in September and October
  • To implement an ethnic marketing campaign – online and offline

Mechanics

  • Brand Ambassadors to merchandise international shops with University of Chichester’s Open Day leaflets
  • A radio campaign on Unity 101 FM
  • Advertorial across the Nigerian Watch newspaper and other portals
  • Display banners on Nigerian Watch’s online presence

Deliverables


  • Ethnic marketing
  • Digital marketing
  • Copywriting
  • Media planning
  • Merchandising
  • Printing

Outcome

  • Over 12,000 impressions on the banner ads
  • Over 3,000 views of the advertorial content
  • Over 2,500 listeners to radio campaigns
  • 81 stores merchandised:
    • Woking – 10
    • Guildford – 9
    • Basingstoke – 5
    • Southampton – 22
    • Bognor Regis – 6
    • Bournemouth – 13
    • Portsmouth – 10
    • Poole - 6