University of Chichester
The objective of this campaign was to raise awareness for the courses available at the University of Chichester within BAME communities and to ultimately drive sign-ups to the Universities Open Days in September and October. The University of Chichester were looking to implement an ethnic marketing campaign utilising both online and offline channels.
Our campaigns spanned across merchandising, radio, print and digital, focusing on ethnic media and ethnic shops. We first looked at merchandising local international shops with University of Chichester Open Day leaflets, we targeted shops we knew would have an audience of an ethnic background.
Along with the university we ran a radio campaign across Unity 101 FM, a popular Asian radio, to help raise awareness for the courses offered and the upcoming open day.
The University of Chichester were also keen to target a Nigerian audience, as a result we secured an advertorial across the Nigerian Watch newspaper and other portals. This also included a display banner across the Nigerian Watch's online presence.
- Over 12,000 impressions on the banner ads
- Over 3,000 views of the advertorial content
- Over 2,500 listeners to radio campaigns
- 81 stores merchandised:
- Woking – 10
- Guildford – 9
- Basingstoke – 5
- Southampton – 22
- Bognor Regis – 6
- Bournemouth – 13
- Portsmouth – 10
- Poole – 6
- Ethnic marketing
- Digital marketing
- Media planning