The objective of our work with Severn Trent was to deliver an educational campaign to teach the proper disposal of food waste within the Ethnic communities. Severn Trent found that in certain areas they were having problems with blockages in the systems, especially in areas of ethnic minorities due to food waste being incorrectly disposed of, such as cooking oils.
Our education campaign focused on informing the ethnic minorities in the Wolverhampton and Walsall areas of proper food wastage. We created a leaflet that included 12 languages to be handed out in the communities including within Ethnic shops. As well as the leaflet distribution on proper waste disposal we carried out many outreach initiatives across social media and radio adverts which were aired on ethnic radio stations.
Following the educational campaign, we ran 5 focus groups to assess the work we had delivered for Severn Trent, with over 20 participants. We asked how effective the campaign was in the community and if the participants had found it effective and if they have made the changes since learning about the issues. Some of the participants were already aware of the issues with Severn Trent. The participants who were not aware of the problems before the campaign continued to share the new knowledge by word of mouth.
After the campaign had been delivered, we ran a survey through Survey Monkey on social media to see if we could have improved the educational campaign in any way, here at GottaBe! we were delighted to find that there were no improvements to be made.
Our work with Severn Trent is successful and they have seen improvements in their systems thanks to the message reaching the targeted areas in an effective way. We were able to create awareness in the areas of Wolverhampton and Walsall with hopefully long-term positive effects.
- Paid social
- Community outreach
- Leaflet creation
- Focus groups