Case study

Megaron



Logo for “Megaron”
Client nameMegaron
Megaron is a Polish company that produces a range of construction and DIY products. Based in Szczecin, Megaron now stocks a number of products in B&Q stores across the UK, selling joint finishing plaster SMIG and gypsum-polymer plaster Professional along with others.
DateSeptember to October 2015
Case studyB&Q Launch Activation
Objective

The objective of our campaign with Megaron was to support with the promotion of products throughout B&Q stores within the UK. B&Q are an incredibly demanding retailer, and it is highly competitive to get on their selves and also then stay there. We were looking to support Megaron’s product launch in 20 B&Q stores within the M25 corridor throughout their launch month.

Mechanics

The campaign saw us place 20 Brand Ambassador working “full-time” throughout the month. The Brand Ambassadors were fully trained by Megaron to help them understand the product offering, how best to sell the product and how to report on the interactions they had received from customers. Once in the stores our Brand Ambassadors, as well as promotion Megaron’s products became the people delivering training. They worked to train B&Q staff on the products and how to sell the products to trade and end customers.

As part of the campaign our Brand Ambassadors were also tasked to feedback to the client about their interactions for the day as well as managing stock within their store. Within this campaign we also created uniform for the brand ambassadors to where as well as educational marketing materials.

Outcome

During the month of promotion we saw great engagement from customers within the B&Q stores and engaged with over 8,000 people. Selling over 400 tubs of SMIG and almost 300 bags of Gypsum-Polymer Plaster Professional. We also trained over 200 B&Q staff meaning that the Megaron brand could continue to be sold in the correct way without our Brand Ambassadors being present.

Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Sales
  • Logistics
  • Group Training
  • Competitor Analysis
  • Printing Services
  • Daily Reporting
  • Uniform Creation
We called upon GottaBe! to support Megaron with the in-store promotion of two products after our initial launch into the UK. The GottaBe! team took care of recruitment and training of Brand Ambassadors, merchandising and print, plus managed the relationship between Megaron and B&Q. Overall, we are very pleased with the work they provide. The team can act quickly and adapt to changing environments, their Brand Ambassadors are reliable, hard working and keen to represent our brand and most importantly, this has translated into an uplift in sales.
Wojciech Wiśniewski, Export Director Megaron S.A.
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