Kohinoor Product Campaign


Client: Kohinoor

Kohinoor Foods Ltd. is the second largest food company in India, with a worldwide presence in over 60 countries. Since its inception, the company’s sole objective has been to make the world experience the true Indian flavour, through a range of products including rice, ready meals, sauces and spices.


Case Study: Superstore and Cash & Carry Sampling


Date: Mid-2015 to Present


The Objective:

> Raise awareness of a range of Kohinoor products, including rice, sauces, ready meals and crisps in Tesco and Cash & Carry stores.



> Handing out food samples to customers at a number of Tesco and Cash & Carry stores in London and the Midlands.

> Sampling both hot and cold products, with the need for Brand Ambassadors to cook heated food and serve within health and hygiene guidelines.

> Talk to customers about the products, informing them why Kohinoor products are as good as they are and what they can purchase in the store they are in.


GottaBe! Life:

> Sampling

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Ethnic Sampling

> Supplier co-operation