Kohinoor Foods Ltd. is the second largest food company in India, with a worldwide presence in over 60 countries. Since its inception, the company’s sole objective has been to make the world experience the true Indian flavour, through a range of products including rice, ready meals, sauces and spices.
Case Study: Superstore and Cash & Carry Sampling
Date: Mid-2015 to Present
> Raise awareness of a range of Kohinoor products, including rice, sauces, ready meals and crisps in Tesco and Cash & Carry stores.
> Handing out food samples to customers at a number of Tesco and Cash & Carry stores in London and the Midlands.
> Sampling both hot and cold products, with the need for Brand Ambassadors to cook heated food and serve within health and hygiene guidelines.
> Talk to customers about the products, informing them why Kohinoor products are as good as they are and what they can purchase in the store they are in.
> Promotional Staffing – Brand Ambassadors
> Face2Face Engagement
> Ethnic Sampling
> Supplier co-operation