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Case study

Kohinoor

Date2015 - 2019
Case studyProduct Sampling
Logo for “Kohinoor”
Client nameKohinoor

Kohinoor, part of IEF, is a rice brand bringing the beauty of Indian cuisine to the West.

Objective

  • Support the brand with product sampling activities in supermarkets and cash and carry premises
  • Encourage customers to purchase Kohinoor products
  • Raise brand awareness with customers
  • Introduce existing customers to the brand’s cooking sauces
Mechanics

  • Setting up sampling stalls at supermarkets to introduce customers to the brand/new products
  • Setting up sampling stalls in cash and carry stores to introduce customers to the brand/new products
  • Wet sampling for customers to give them a first hand experience of the brand
  • Ensuring promotional presence is branded to increase brand awareness
  • Provided sampling activities at Leicester’s Mela Festival
Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Sales
  • Product Sampling
  • Merchandising
Outcome

  • Numerous stores hosting sampling activities
  • Hundreds of samples distributed
  • Significant rise in awareness of brand’s product offering
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