Jumbo is an African food brand, providing seasonings for meals. Their product offering is for chicken, beef, shrimp and more.
Date2nd December 2019 - 13th December 2019
Case studyJumbo Joll of Rice Seasoning Promotion
- To raise awareness of the newly launched Jollof Rice seasoning
- To increase sales of Jumbo products in stockist locations
- To increase brand loyalty by rewarding customers
- Staff distributed promotional materials to stockist locations
- Staff merchandised stores to highlight the new launch of the Jollof Rice seasoning
- Staff to gift customers who have made
- Increased awareness of product launch
- Increased footfall at stockist locations
- Large rise of sales generated
- Promotional Staff
- Visual Merchandising
- Ethnic Marketing
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