Case study

JUMBO

Client

Norton by Symantec logo

Jumbo

Jumbo is an African food brand, providing seasonings for meals. Their product offering is for chicken, beef, shrimp and more.


Case Study


Jumbo Jollof Rice Seasoning Promotion

Date

2nd December 2019 - 13th December 2019
Objective

  • To raise awareness of the newly launched Jollof Rice seasoning
  • To increase sales of Jumbo products in stockist locations
  • To increase brand loyalty by rewarding customers

Mechanics

  • Staff distributed promotional materials to stockist locations
  • Staff merchandised stores to highlight the new launch of the Jollof Rice seasoning
  • Staff to gift customers who have made

Deliverables


  • Promotional Staff
  • Logistics
  • Visual Merchandising
  • Ethnic Marketing

Outcome

  • Increased awareness of product launch
  • Increased footfall at stockist locations
  • Large rise of sales generated
Gallery

Image Image Image