Case study

Jumbo



Logo for “Jumbo”
Client nameJumbo
Jumbo is an African food brand, providing seasonings for meals. Their product offering is for chicken, beef, shrimp and more.
Date2nd December 2019 - 13th December 2019
Case studyJumbo Joll of Rice Seasoning Promotion
Objective

  • To raise awareness of the newly launched Jollof Rice seasoning
  • To increase sales of Jumbo products in stockist locations
  • To increase brand loyalty by rewarding customers
Mechanics

  • Staff distributed promotional materials to stockist locations
  • Staff merchandised stores to highlight the new launch of the Jollof Rice seasoning
  • Staff to gift customers who have made
Outcome

  • Increased awareness of product launch
  • Increased footfall at stockist locations
  • Large rise of sales generated
Deliverables

  • Promotional Staff
  • Logistics
  • Visual Merchandising
  • Ethnic Marketing
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