Case study


Logo for “Jumbo”
Client nameJumbo
Jumbo is an African food brand, providing seasonings for meals. Their product offering is for chicken, beef, shrimp and more.
Date2nd December 2019 - 13th December 2019
Case studyJumbo Joll of Rice Seasoning Promotion

  • To raise awareness of the newly launched Jollof Rice seasoning
  • To increase sales of Jumbo products in stockist locations
  • To increase brand loyalty by rewarding customers

  • Staff distributed promotional materials to stockist locations
  • Staff merchandised stores to highlight the new launch of the Jollof Rice seasoning
  • Staff to gift customers who have made

  • Increased awareness of product launch
  • Increased footfall at stockist locations
  • Large rise of sales generated

  • Promotional Staff
  • Logistics
  • Visual Merchandising
  • Ethnic Marketing
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