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Case study

Carotino

DateOctober 2015
Case studyBetterGhee In-store Sampling Activity
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Client nameCarotino

Carotino is a producer of healthy cooking oils using canola and red palm oil and is high in anti-oxidants and omegas. They have recently launched BetterGhee, a natural alternative to butter ghee which is traditionally used in Indian cooking, but is a much healthier option.

Objective

Provide an Indian Brand Ambassador who speaks in either Gujarati or Hindi, to sample BetterGhee in a V.B & Sons International Foods store, in London.

Mechanics

  • Within 2 days, provide a portfolio of 3 Indian girls who could speak in either Gujarati or Hindi for the client to choose from.
  • Sample tasters of BetterGhee to potential customers, informing them about the product, its health benefits over the competition and push sales thereafter.
  • Setup Kidney stand and and promotional materials in-store.
Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Ethnic Staffing – Indian speaking Gujarati / Hindi
  • Face2Face Engagement
  • Sampling
  • Sales
We needed a Brand Ambassador for an in-store sales promotion at very short notice who could speak Gujarati / Hindi. We contacted GottaBe! to see if they could help, but with just a couple of days notice of the event, I didn’t hold out much hope of finding someone who fitted the desired profile closely. However, GottaBe! found us a delightful young lady who was everything we hoped she would be. GottaBe! responded to the challenge overall and helped us make the promotion a success
Melanie Nicholson – Marketing & PR Manager Carotino UK Ltd