The objective of our campaign with Ahmad Tea was to merchandise their UK distributor stores and raise awareness for the tea brand in the UK with both ethnic consumers as well as a wider audience.
For this campaign we assigned our expert branding team to merchandise over 100 stores across the UK with Ahmad Tea. The teams job was to improve current merchandising in distributor stores. This was to be achieved by updating old signage, replacing and re-order stock to follow merchandising best practises and making store owners aware of the need to maintain good merchandising of the products.
Our campaign also focused on improving the awareness for the brand across the UK. We achieved this by utilising our brand ambassadors across a number of stores to engage potential customers in a wet sampling activity within the distributor stores.
- Face to Face Engagement
- Staffing – Brand Ambassadors
- Branded Merchandise