Case study

Shelter

Client

Norton by Symantec logo

Shelter

Shelter is a UK charity working to end bad housing and homelessness across England and Scotland.


Case Study


Shelter's 'The Big Walk'


Date

August 2020 to December 2020

GALLERY


Objective

  • To raise awareness of Shelter's 'The Big Walk'
  • To drive participants in The Big Walk
  • To secure news coverage in multicultural media titles
  • Secure coverage on influencer feeds

Mechanics

  • Producing press releases for distribution to the media
  • Performing media outreach and liaisons
  • Securing coverage in multicultural media titles
  • Securing partnerships with social influencers

Deliverables


  • Translations
  • Influencer Marketing
  • Public Relations
  • Copywriting