Case study
Dabur
Client
Dabur India Limited
Dabur is India’s largest Ayurvedic medicine & related products manufacturer, designing medication for diseases such as cholera and malaria. Founded in 1884, Dabur produce products including health care, personal care, oral care, food and home care products.
Case Study
Miswak Sampling
Date
May to June 2016
Objective
Promote Dabur’s Miswak toothpaste product with Muslims outside of Mosques in London, Birmingham, Leicester, Luton, Leeds, Bradford and Blackburn.
Mechanics
- To provide Muslim Brand Ambassadors to hand out Miswak toothpaste to Muslims outside of mosques, after leaving mass.
- Brand Ambassadors needed to be comfortable wearing a sampling tray and handing out Miswak from it.
Deliverables
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Ethnic Sampling
- Logistics
Gallery
