9th October 2018
Reach the Polish Community in a unique partnership between GottaBe! and RMF FM
Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country? GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day...
2nd August 2018
Why are we based in Southampton!?
Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and is also one of the best places to live and work in the UK. Here at GottaBe!, we are immensely proud to hold our headquarters in this fun and exciting...
13th April 2018
FreeSports and Premier Sports turn to GottaBe! for ethnic marketing support
This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and...
6th April 2018
Tasty sampling for instant healthy bites
GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry. We promote this brand through in-store sampling activities where customers visiting...
6th February 2018
Health in Leeds – ethnic marketing campaign for NHS
This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe. After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG)...
2nd November 2017
Promotional campaign to recruit BME students
The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at...
14th October 2017
Diversity is on the rise: why your business should consider targeting BME groups?
In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045. The UK’s multicultural community has a disposable income of £12 billion, and...
27th September 2017
When to target ethnic communities? Key dates in Q4
With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning...
16th May 2017
How to target ethnic minorities? – Online Channels
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI....
16th April 2017
What Can Market Distribution Do for Your Company?
One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution. To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer...
27th January 2017
How to target ethnic minorities in the UK? – Offline Channels
One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best. Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is...
4th January 2017
As featured on…
Since the launch – in March 2008 – GottaBe! has been featured in number of newspapers and magazines, whilst our colleagues were also interviewed by various TV and radio stations from all of the World. The list of media that featured GottaBe! includes likes of BBC, Sky News, The Guardian, RMF FM, ITV News, Channel 5 News, The Sun and...
14th December 2016
Christmas 2016 – Opening Hours
Opening Hours during the Holidays Another year is upon us and as we are entering the festive time of the year, we would like to advices our Clients, Partners, Suppliers and Staff of the revised opening hours at GottaBe! HQ. OPENING HOURS 23.12.2016 – 9am -2pm 24.12.2016 – CLOSED (Christmas Eve) 25.12.2016 – CLOSED (Christmas Day) 26.12.2016 – CLOSED (Boxing...
28th November 2016
Winning new Clients – tips for non-British businesses
Winning your first Client is very important and we have covered it in one of the first blog posts. However, many businesses run by non-British entrepreneurs tend to focus on a single market – in most cases on their own nationals. However, with UK population at 64.3 millions and only 9.1 million of them from ethnic minorities, this leaves us...
14th October 2016
Bringing a taste of home to various events
When travelling to a foreign country, one of the first things we do is try the local delicacies, sampling new flavours and dishes that you wouldn’t normally be able to enjoy in your own country. This also reflects on one of the last things you we on our visit, when we tend to purchase our favourite treats we have tried...
27th July 2016
When Is The Best Time To Target Students?
Throughout the year, many companies target students with marketing campaigns, tapping into a lucrative market that can be individually targeted around key dates in the student calendar. This is because times of celebration, receiving money and welcome events, are significant to student life. Therefore, below is a list of key dates and periods that we target students for our clients: ...
27th July 2016
Rewarding Hardwork With Lebara
With lovely soft fluffy bases and butter cream toppings covered in a sugary delight, there are few foods that sing “I am delicious’ like a cupcake. They sing even more heavenly when offered to you by one of our Brand Ambassadors in the street, on behalf of Lebara, for their new 30 day – Hardworking Plan For Hardworking People –...
20th May 2016
GottaBe! Ethnic Welcomes A New Addition To The Team – The Digi-Van!
Digi-Vans are like the Batmobiles of direct marketing, a mobile billboard that can be driven directly to your intended target audience, fighting past the impracticalities of fixed billboards, to be your advertising hero! Unlike fixed advertisements found on billboards or on bus stops, Digi-Vans offer a unique experience, as they can pretty much go wherever your target audience is located....