Blog

Featured image for “Posting content without it being performative marketing”

6th October 2022
 / 
African
Caribbean
Ethnic Marketing
Insights
News

Posting content without it being performative marketing


They say actions speak louder than words. As a multicultural marketing specialists, we try to focus on how we can market brands in a way that doesn’t come off as...
Featured image for “Being inclusive of gender-neutral ”

15th August 2022
 / 
Ethnic Marketing
Insights

Being inclusive of gender-neutral 


Is gender-based marketing still relevant to brands? We live in an ever-changing society which can cause issues in knowing what consumers want from your brand. Typically seen, gender is a...
Featured image for “Acclimatising to life in the UK as a South Asian”

10th August 2022
 / 
Ethnic Marketing
Insights
South Asian

Acclimatising to life in the UK as a South Asian


On this week’s ‘Culture Shocks’ podcast, we had Parita Patel and Abanti Chakrabarty Mukhopadhyay on our podcast discussing life in the UK as a South Asian. The South Asian community is...
Featured image for “Latin America is underrepresented and misrepresented”

2nd August 2022
 / 
Ethnic Marketing
Insights
Latin Americans
Uncategorised

Latin America is underrepresented and misrepresented


The second episode of our ‘Culture Shocks’ podcast is about Latin America: underrepresented and misrepresented. Our ‘Culture Shocks’ podcast is designed to share the issues relating to each culture when...
Featured image for “What makes ethnic minorities ‘hard to reach’?”

27th July 2022
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Ethnic Marketing

What makes ethnic minorities ‘hard to reach’?


The need for authentic ethnic marketing is becoming more apparent to every brand as we all recognise the importance of inclusivity. It is no longer enough to include one person...
Featured image for “Is BAME the correct term to be using?”

22nd July 2022
 / 
Ethnic Marketing
Insights

Is BAME the correct term to be using?


Recently we hosted our new Culture Shocks podcast with Don John, Southampton’s Race & Diversity Consultant, to discuss the usage of the term BAME. Culture Shocks is our new series that will...
Featured image for “Exploring South Asian Heritage Month ”

15th July 2022
 / 
Ethnic Marketing
Events
News
South Asian

Exploring South Asian Heritage Month 


Every year from the 18th of July to the 17th of August, it is South Asian Heritage Month. This year’s theme is ‘Journeys of Empire’ and will be celebrated through events online...
Featured image for “Marketing’s lack of socio-economic diversity”

8th July 2022
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Ethnic Marketing

Marketing’s lack of socio-economic diversity


‘What are you doing to make a difference?’ We all often ponder this question and usually end up with some philosophical dribble that we intend to put into practice; rarely...
Featured image for “Why Purpose is essential for any brand!”

1st July 2022
 / 
Ethnic Marketing
Insights

Why Purpose is essential for any brand!


The purpose of business is the reason you do what you do and, most importantly, why you do it. Because anyone can do what you do (to a degree), why you do...
Featured image for “Are multilingual materials more effective than direct?”

20th June 2022
 / 
Ethnic Marketing

Are multilingual materials more effective than direct?


We often talk about the importance of translating marketing materials to reach ethnic audiences but are multilingual marketing materials more effective than direct? GottaBe! takes a look at the different options...
Featured image for “The importance of collaboration over competition”

15th June 2022
 / 
Ethnic Marketing

The importance of collaboration over competition


Whether you run a marketing agency or company, you will most likely specialise in one area, which will be why you do what you do. Over the years, it may...
Featured image for “EDI Together event ”

13th June 2022
 / 
Ethnic Marketing
Events
News

EDI Together event 


Last week the GottaBe! team headed down to London for the first of many EDI Together events at The Drum Labs. Here we had speakers and industry professionals sharing their knowledge and...
Featured image for “From a start-up to a scale-up. Exciting growth ahead of GottaBe! ”

7th June 2022
 / 
News

From a start-up to a scale-up. Exciting growth ahead of GottaBe! 


Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...
Featured image for “Why ethnic influencers deserve more recognition! ”

11th May 2022
 / 
Ethnic Marketing
Influencer Marketing

Why ethnic influencers deserve more recognition! 


Since the Black Lives Matter protests, we have seen brands picking and choosing when to showcase ethnic influencers within their campaigns, but not enough is being done. With brands across...
Featured image for “5 ways to get your multicultural marketing strategy right!”

2nd May 2022
 / 
Ethnic Marketing
Insights

5 ways to get your multicultural marketing strategy right!


As a multicultural marketing agency, we work with brands to help them reach ethnic audiences through various marketing channels. With over 14 years of experience, our expertise in this field...
Featured image for “How to market to the different generations within ethnic minorities”

5th April 2022
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Ethnic Marketing

How to market to the different generations within ethnic minorities


Changing your marketing materials to suit an ethnic audience can seem overwhelming if your brand has not taken the time to understand the audience you wish to reach. As a...
Featured image for “How to market your mainstream brands to ethnic groups”

29th March 2022
 / 
Ethnic Marketing

How to market your mainstream brands to ethnic groups


Products and services are freely available to consumers from all groups, so why do we only see specific demographics or groups shopping with certain brands and avoiding others. Whilst your...
Featured image for “How to utilise different ethnic events in marketing”

25th March 2022
 / 
Ethnic Marketing
Events

How to utilise different ethnic events in marketing


When marketing to ethnic audiences, your brand will need to alter your marketing to suit the needs of the consumers. One of the many ways GottaBe! Ethnic help brands reach...

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