Blog

With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part of their strategy. Recent global events are also evidence that the world is changing and waking up to the systematic racism that plagues society. Yet only one in five businesses...

Tuesday 30th June 2020 was an exciting time for us here at GottaBe! as we hosted our first ever roundtable event for universities. Hosted at 2020’s most popular venue, Zoom, GottaBe!’s Founder and Managing Director, Tomasz Dyl welcomed a number of universities to the meeting to discuss the topic of recruiting students from BAME communities. This saw the introduction of...

Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post by clarifying that pop-up retail is the opening of a sales space for a short term period. It’s a popular trend in retail now with brands doing a pop-up space...

If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your favourite clothing and/or beauty brand. With this subscription can come a sea of irrelevant e-mails. No, you don’t want X because you’re only interested in Y and so on. It...

We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director, Tomasz, present findings of a recent survey we had conducted prior, before welcoming Andrea Simon – our wonderful client and Retail Marketing Manager over at Western Union. Marketing Activities That...

Despite the COVID-19 pandemic, that still poses a massive danger, net migration to the United Kingdom remains incredibly high. 282,000 Non-EU Citizens Arrive In The UK As Net Migration Rises Figures have recently shown that 282,000 more non-EU citizens have come to the UK compared to those that left in 2019. This is the highest figure since the information was...

Today is a very exciting day for the GottaBe! Team as we hosted our very first webinar: ‘Reach and Engage Multicultural Audiences – The Rulebook’. £300 Billion Spending Power Of Ethnic Minorities The session saw our Managing Director, Tomasz, introduce the agency before sharing the findings of a recent survey we conducted to learn about the advertising preferences and consumer...

Advertising giant, Ocean, has recently launched an advertising fund in a bid to support retailers and SME’s that may have been affected by the COVID-19 pandemic. The fund was established with a media value of £10 million. This opportunity will give businesses and brands access to Ocean’s screens nationwide, providing multiple advertising spaces. The aim in advertising SME’s across the...

It’s an exciting time for GottaBe! as we have welcomed another two individuals to our team and over the course of the weekend, celebrated the agency’s 12th birthday! Welcoming Danny Born in China before growing up here in England, Danny Zhong is our newest Account Support Executive. In his final year of Solent University’s BA (Hons) Marketing degree, Danny has...

Three years on from the referendum concluding that Great Britain will leave the European Union and the country is still in disarray. Never has the United Kingdom seen a politically charged event on this scale and to this day, everyone is still rather confused by how it will all work. Well, while we  don’t have the answers to that, we...

Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to...

Whether you’re thinking of shopping on one of Europe’ busiest streets by number of visitors, you probably were thinking of Oxford Street! For decades, Oxford Street has been the ‘go-to’ shopping street in London with retail development starting back in the 1900’s.The 1.5-mile-long street once upon time was the main road to Oxford, back then called Tyburn Road. Now with...

11 years of doing what we do best have passed in no time at all, and we couldn’t be happier. We celebrated our birthday in style this year. A trip to the bar (thanks for hosting us Revolution!) with a big birthday cake is the best way to commemorate the occasion, don’t you think?  We have had an absolutely...

Our ever expanding team would like to welcome our newest edition to GottaBe!, Michal has joined us in 2019 to take-over GottaBe! Health, our health division as well as supporting our ethnic customers. Michal’s bi-lingual ability is set to fortify our diverse client base over the coming years as we push to expand our innovative marketing to all areas of the community. He brings his experience from...

Are you looking for a unique way to target the Polish community in the UK, Ireland or any other European country? GottaBe!, an award winning ethnic marketing agency is offering their Clients an exclusive way to advertise on air of the biggest radio station in Europe – RMF FM, a multi award winning radio station based in Poland. Every day...

Nested in the middle of the south coast of England, sits Southampton; an up and coming city that has recently been voted as the most economical city in England and is also one of the best places to live and work in the UK. Here at GottaBe!, we are immensely proud to hold our headquarters in this fun and exciting...

This year, GottaBe! Ethnic has been extremely successful through its press release on broadcasting the Polish Speedway. Working with the client, GottaBe! successfully translated the announcement. It stated that Premier Sports and FreeSports are now delighted to say that they will be television the Polish Speedway LIVE this season in the UK. This is a big event in Poland, and...

GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry. We promote this brand through in-store sampling activities where customers visiting...