11th June 2021
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What Ethnic Media Is Available To Brands In The UK?
What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...
2nd June 2021
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Influencer Marketing And How To Take Advantage Of This Emerging Trend
Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing. The...
1st June 2021
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Working With MLK To Get Black Voices Heard
George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...
14th May 2021
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Shan Foods Influencer Marketing Campaign
GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...
12th May 2021
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The Multicultural Beauty Market
Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...
9th April 2021
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Staying at home shouldn’t be dangerous. Domestic violence among Polish women
Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...
17th March 2021
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Why Is Multicultural Marketing Important?
A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...
9th March 2021
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Assadaqaat Community Finance (ACF) Women Entrepreneurship Programme
We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer...
24th February 2021
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The Festival of Marketing 2021
The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing...
4th February 2021
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How Brands Can Make The Most Of Chinese New Year And Celebrate It
As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...
29th January 2021
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Creating A Winning Multicultural Marketing Strategy
Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact...
18th November 2020
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GottaBe! Presents ‘Growth Untapped’
On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands...
3rd November 2020
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Walking the Walk and Talking the Talk
Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work...
2nd November 2020
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Marketing Goodies by GottaBe! Launches
Calling all those with a sweet-tooth! Here at GottaBe!, we are always on the lookout for how we can grow and develop our presence. We are active on social media,...
30th October 2020
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Black History Month: The Black Heroes Inspiring GottaBe!
With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George...
9th September 2020
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GottaBe! Presents: Activating Around Key Multi-Cultural Events
GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out...
25th August 2020
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Ethnic Media: How To Reach New Markets
Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you...
14th July 2020
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5 Ways That Ethnic Marketing Can Help Your Business
With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part...