Blog

Featured image for “What Ethnic Media Is Available To Brands In The UK?”

11th June 2021
 / 
Ethnic Marketing
Insights

What Ethnic Media Is Available To Brands In The UK?


What Is Ethnic Media? Before we discuss any further about Ethnic Media we should first take the time to elaborate on what we mean when using the term ‘Ethnic Media’. Ethnic...
Featured image for “Influencer Marketing And How To Take Advantage Of This Emerging Trend ”

2nd June 2021
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Influencer Marketing
Webinars by GottaBe!

Influencer Marketing And How To Take Advantage Of This Emerging Trend 


Recently Tomasz Dyl, Founder and Managing Director of GottaBe! Marketing chatted to Aleksandra Fiddler from Wiadomości Wirusowych and Jacek Tomkowicz – journalist, YouTuber and content creator about Influencer Marketing.  The...
Featured image for “Working With MLK To Get Black Voices Heard”

1st June 2021
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Ethnic Marketing
Insights

Working With MLK To Get Black Voices Heard


George Floyd’s death sparked conversations all over the country about race and inequality – among friends, at home, in the workplace, and in government. Now, more than a year on...
Featured image for “Shan Foods Influencer Marketing Campaign”

14th May 2021
 / 
Influencer Marketing
Insights

Shan Foods Influencer Marketing Campaign


GottaBe! recently worked with Shan Foods on an Influencer Marketing campaign to promote their Ginger Garlic Paste product here in the UK. Shan is one of the biggest leading Pakistani...
Featured image for “The Multicultural Beauty Market”

12th May 2021
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Ethnic Marketing
Insights

The Multicultural Beauty Market


Beauty brands are realising that they can benefit from diversifying and segmenting their makeup offerings based on ethnic and cultural needs. The multicultural beauty market or ethnic beauty market, is...
Featured image for “Staying at home shouldn’t be dangerous. Domestic violence among Polish women”

9th April 2021
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Insights
News

Staying at home shouldn’t be dangerous. Domestic violence among Polish women


Every week, two women living in England and Wales are killed at the hands of a current or former partner, and almost every third woman will experience domestic violence in...
Featured image for “Why Is Multicultural Marketing Important?”

17th March 2021
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Ethnic Marketing
Insights

Why Is Multicultural Marketing Important?


A huge number of businesses are currently ignoring multicultural marketing in their strategies, despite 9.3 million people living in the United Kingdom being from an ethnic minority. They have a...
Featured image for “Assadaqaat Community Finance (ACF) Women Entrepreneurship Programme”

9th March 2021
 / 
News

Assadaqaat Community Finance (ACF) Women Entrepreneurship Programme


We have been working closely with our client, Assadaqaat Community Finance (ACF), to highlight the existence of the fantastic Women Entrepreneurship Programme that they offer. We have historically seen fewer...
Featured image for “The Festival of Marketing 2021”

24th February 2021
 / 
Events

The Festival of Marketing 2021


The Festival of Marketing in 2021 is set to be an exciting virtual event for marketers to learn new skills and network with other businesses. After a challenging 2020, bringing...
Featured image for “How Brands Can Make The Most Of Chinese New Year And Celebrate It”

4th February 2021
 / 
Ethnic Marketing
Events
Insights

How Brands Can Make The Most Of Chinese New Year And Celebrate It


As Chinese New Year (CNY) approaches, Chinese people across the world prepare to celebrate the most significant festival in the Chinese calendar that dates back to the time of the...
Featured image for “Creating A Winning Multicultural Marketing Strategy”

29th January 2021
 / 
Ethnic Marketing
Insights

Creating A Winning Multicultural Marketing Strategy


Multicultural marketing has been a largely untapped area of marketing for large and small brands alike for many years. In light of the Black Life matters movement and the impact...
Featured image for “GottaBe! Presents ‘Growth Untapped’”

18th November 2020
 / 
Ethnic Marketing
Events
News
Webinars by GottaBe!

GottaBe! Presents ‘Growth Untapped’


On Wednesday 18th November 2020, GottaBe! welcomed a number of delegates from the financial industry to the latest in our series of webinars this year: ‘Growth Untapped: How Financial Brands...
Featured image for “Walking the Walk and Talking the Talk”

3rd November 2020
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Ethnic Marketing
Events

Walking the Walk and Talking the Talk


Over the past couple of months the team at GottaBe! have been working closely with UK homelessness charity, Shelter. We have been very proud to have the opportunity to work...
Featured image for “Marketing Goodies by GottaBe! Launches”

2nd November 2020
 / 
News

Marketing Goodies by GottaBe! Launches


Calling all those with a sweet-tooth! Here at GottaBe!, we are always on the lookout for how we can grow and develop our presence. We are active on social media,...
Featured image for “Black History Month: The Black Heroes Inspiring GottaBe!”

30th October 2020
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Events
News

Black History Month: The Black Heroes Inspiring GottaBe!


With everything already going on with the Coronavirus pandemic, it was very evident that things had gone left for 2020. This was then furthered by the inhumane murder of George...
Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
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Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out...
Featured image for “Ethnic Media: How To Reach New Markets”

25th August 2020
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Ethnic Marketing
Insights

Ethnic Media: How To Reach New Markets


Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you...
Featured image for “5 Ways That Ethnic Marketing Can Help Your Business”

14th July 2020
 / 
Ethnic Marketing
Insights

5 Ways That Ethnic Marketing Can Help Your Business


With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part...

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