Blog

Featured image for “10 UK Based Diversity and Inclusion Social Media Influencers to follow”

17th November 2021
 / 
Ethnic Marketing
Influencer Marketing

10 UK Based Diversity and Inclusion Social Media Influencers to follow


Influencer marketing has seen continual growth over the years and does not seem to be stopping with an influencer for every product; brands who haven’t already should include influencer marketing...
Featured image for “Why is inclusivity in advertising important?”

10th November 2021
 / 
Ethnic Marketing

Why is inclusivity in advertising important?


Inclusivity in advertising is important as consumers need to feel that brands truly understand them. For a customer to build relationships with brands they must feel their morals align. GottaBe!...
Featured image for “Diwali on the Square with Western Union”

2nd November 2021
 / 
Ethnic Marketing
Events
Field Marketing

Diwali on the Square with Western Union


The team at GottaBe! Ethnic headed down to London to support Diwali on Trafalgar Square with Western Union. The vibrant celebrations, organised by the Mayor of London and supported by the...
Featured image for “How to appeal to a black audience in the UK”

26th October 2021
 / 
Ethnic Marketing
Events

How to appeal to a black audience in the UK


With only 1 in 5 brands reaching out to ethnic minorities in the UK it is no surprise ethnic minorities feel unrepresented. Over 3% of the UK population is Black,...
Featured image for “Our Top 5 Black Owned Businesses in the UK”

19th October 2021
 / 
Ethnic Marketing
Insights
News

Our Top 5 Black Owned Businesses in the UK


This Black History Month we wanted to focus our attention on black owned businesses in the UK, particularly ones that we believe possess a strong marketing strategy. We will highlight...
Featured image for “Black communities in the UK”

13th October 2021
 / 
Ethnic Marketing
News

Black communities in the UK


As we head into the second week of black history month, we take a look at the black communities within the UK. 3% of the UK population is black (statistic...
Featured image for “Black History Month – UK Black History”

6th October 2021
 / 
Ethnic Marketing
Events
News
Uncategorised

Black History Month – UK Black History


Black history month runs from Friday 1st October to Sunday 31st October. Here at GottaBe! we are proud to celebrate black history month supporting this year’s theme of #Proudtobe. As...
Featured image for “Why Is Translating Marketing Material Much More Than Just Using Google Translate”

29th September 2021
 / 
Ethnic Marketing
Insights

Why Is Translating Marketing Material Much More Than Just Using Google Translate


Translating marketing materials is unfortunately much more time-consuming than simply copying and pasting content into Google Translate. With over 7,000 languages spoken across the world, it is important to understand...
Featured image for “BAME Recruitment – How To Drive A More Diverse Workforce”

22nd September 2021
 / 
Ethnic Marketing
Insights
News

BAME Recruitment – How To Drive A More Diverse Workforce


A diverse workforce benefits a company financially. As diverse teams have different beliefs, opinions, values, and life experiences, which are felt authentically by the consumers. Diverse companies are at least 35% more...
Featured image for “What Must You Consider When Marketing To Ethnic Groups?”

14th September 2021
 / 
Ethnic Marketing
Events
In-store

What Must You Consider When Marketing To Ethnic Groups?


Marketing to ethnic groups can be a tricky task to get it right as cultures can be so different. There are many factors to consider when looking to expand your...
Featured image for “Understanding The Importance Of Cultural Differences In Your Marketing Communications”

9th September 2021
 / 
Ethnic Marketing
Events
Field Marketing

Understanding The Importance Of Cultural Differences In Your Marketing Communications


Cultural differences are not always given the thought that they deserve when brands are trying to connect with a multicultural audience. We understand the importance of getting your campaign right...
Featured image for “Top 5 Ways To Target A Multicultural Audience”

2nd September 2021
 / 
Ethnic Marketing
Influencer Marketing

Top 5 Ways To Target A Multicultural Audience


69% of Ethnic minorities feel that UK media has little to no relevance to them. With such a high number of people from an ethnic minority in the UK, brands...
Featured image for “Why Beauty Brands Need To Be More Inclusive And Diverse”

27th August 2021
 / 
Ethnic Marketing
Influencer Marketing
News

Why Beauty Brands Need To Be More Inclusive And Diverse


A lack of diversity and inclusivity is nothing new when we think of the beauty industry. However, Black Lives Matter has emphasised the demand for equality within the industry. Black,...
Featured image for “Southampton’s Bid For City Of Culture 2025”

25th August 2021
 / 
Events
News

Southampton’s Bid For City Of Culture 2025


We are excited here at GottaBe! to announce we will be supporting the UK City of Culture Southampton bid 2025! The City of Culture competition is run by the Department...
Featured image for “GottaBe! Training Session With Thrive Tribe”

10th August 2021
 / 
Ethnic Marketing
News

GottaBe! Training Session With Thrive Tribe


As a third party provider for the NHS, Thrive Tribe was struggling to communicate with the “hard to reach communities”. As multicultural marketing specialists, we were delighted to be asked...
Featured image for “How To Authentically Adopt Ethnic Diversity And Inclusivity?”

2nd August 2021
 / 
Ethnic Marketing

How To Authentically Adopt Ethnic Diversity And Inclusivity?


1 in 6 individuals living in the UK are from an ethnic minority background. Brands are realising that they need to do more to become more diverse and inclusive. GottaBe!...
Featured image for “The Power Of Ethnic Influencers For Brands”

22nd July 2021
 / 
Ethnic Marketing
Influencer Marketing

The Power Of Ethnic Influencers For Brands


WHY DO WE THINK THERE IS VALUE IN ETHNIC INFLUENCERS Here at GottaBe! Ethnic we understand that each ethnic community is different with different needs, tastes, and behaviours. Currently, 9.3 million ethnic...
Featured image for “GottaBe! Joins The IPA, IPM And The Drum”

30th June 2021
 / 
News

GottaBe! Joins The IPA, IPM And The Drum


GottaBe!’s Latest News Over the past month GottaBe! have made a number of exciting announcements. To ensure our audience are completely up to date with all things GottaBe! we wanted...

Let's see how we can work together