Blog

As a multicultural marketing agency, we’ve always championed the idea that using real people to represent the audience you’re trying to reach is the best and most authentic approach....

Brands are competing for attention like never before, and as the marketing landscape evolves, marketers and brands face both obstacles and opportunities to build meaningful connections with their target audiences....

Embark on a journey with us to understand the challenges faced by influencers from ethnic minorities and discover how our agency, GottaBe! Ethnic, is committed to bridging the ethnic influencer...

In today’s dynamic business world, the key to success is to reach and engage a diverse range of people. A media marketing plan that is tailored to minority groups can...

Out-of-Home advertising refers to any form of advertisement that can reach consumers when they are outside of their homes. This can be marketing communications on billboards, posters, digital screens, and...

Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....

In the ever-evolving society of the UK, it is crucial for brands and businesses not only to represent but also wholeheartedly embrace the vibrant and multicultural diversity of the society. The importance...

In today’s diverse world, understanding and engaging with different communities is essential for successful marketing campaigns. Within the United Kingdom, the Eastern European community represents a vibrant and dynamic segment...

The South Asian community is the second largest ethnic group in the UK and is made up of a variety of intersections, all with differing beliefs, behaviours and needs making...

4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...

Ethnic minorities in the UK hold a whopping £300 billion in purchasing power, and minority-owned small businesses contribute £25 billion annually to the country’s gross value. So why are there...

Here at GottaBe! Ethnic, we understand the importance of reaching the consumer directly and often support our clients at events and cultural holiday celebrations. Over the years, we have seen...

At GottaBe!, as many will know by now, we are celebrating our 15th anniversary. Is there any better way of celebrating such a milestone than with an award? We think not....

Marketing to different cultures has become a key component of business growth. This is due to the obvious fact that if you target more than one customer demographic, you will...

The first mistake FMCG brands make when trying to enter the UK market is that they do not realise how diversified the market here is. Brands are disregarding multi-cultural marketing techniques...

Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...

What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...

Understanding how various cultures in the UK celebrate the holidays will help you market to them and draw in customers from various ethnic minority groups during this advantageous time. A...