Blog

Featured image for “TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?”

24th July 2023
 / 
Ethnic Marketing
Insights

TikTok vs. Instagram: Which is better for reaching the ethnic communities in the UK?


Social media is always evolving. However, two platforms—TikTok and Instagram—stand out with the opportunities they provide brands to communicate with their target audience using videos and pictures form of media....
Featured image for “Captivating Inclusion: Ways to Reach the Multicultural Society in the UK ”

10th July 2023
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Ethnic Marketing

Captivating Inclusion: Ways to Reach the Multicultural Society in the UK 


In the ever-evolving society of the UK, it is crucial for brands and businesses not only to represent but also wholeheartedly embrace the vibrant and multicultural diversity of the society. The importance...
Featured image for “Multicultural Marketing: Reaching Eastern European Communities in the UK”

5th June 2023
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Eastern European
Ethnic Marketing

Multicultural Marketing: Reaching Eastern European Communities in the UK


In today’s diverse world, understanding and engaging with different communities is essential for successful marketing campaigns. Within the United Kingdom, the Eastern European community represents a vibrant and dynamic segment...
Featured image for “How do we reach the South Asian community in the UK?  ”

23rd May 2023
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Ethnic Marketing
South Asian

How do we reach the South Asian community in the UK?  


The South Asian community is the second largest ethnic group in the UK and is made up of a variety of intersections, all with differing beliefs, behaviours and needs making...
Featured image for “How to reach the different generations within the black community in the UK”

2nd May 2023
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African
Caribbean
Ethnic Marketing
Finance Sector

How to reach the different generations within the black community in the UK


4% of the UK population is Black. As the fastest-growing community, the percentage of the population from a Black African background doubled from 0.9% in 2001 to 1.8% in 2011. This...
Featured image for “How to engage generational audiences in new financial services ”

17th April 2023
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Ethnic Marketing

How to engage generational audiences in new financial services 


Ethnic minorities in the UK hold a whopping £300 billion in purchasing power, and minority-owned small businesses contribute £25 billion annually to the country’s gross value. So why are there...
Featured image for “<strong>Top 5 Ethnic events to run a sampling activation</strong> ”

20th March 2023
 / 
Uncategorised

Top 5 Ethnic events to run a sampling activation 


Here at GottaBe! Ethnic, we understand the importance of reaching the consumer directly and often support our clients at events and cultural holiday celebrations. Over the years, we have seen...
Featured image for “GottaBe! bring home GG2 Independent Agency of the Year”

9th March 2023
 / 
News

GottaBe! bring home GG2 Independent Agency of the Year


At GottaBe!, as many will know by now, we are celebrating our 15th anniversary. Is there any better way of celebrating such a milestone than with an award? We think not....
Featured image for “How to reach new audiences with product sampling”

6th March 2023
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In-store

How to reach new audiences with product sampling


Marketing to different cultures has become a key component of business growth. This is due to the obvious fact that if you target more than one customer demographic, you will...
Featured image for “<strong>How to use a multicultural marketing approach to enter the UK market</strong>”

13th February 2023
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Ethnic Marketing

How to use a multicultural marketing approach to enter the UK market


The first mistake FMCG brands make when trying to enter the UK market is that they do not realise how diversified the market here is. Brands are disregarding multi-cultural marketing techniques...
Featured image for “4 Ways to Reach Ethnic Minorities Through Product Sampling”

30th January 2023
 / 
Ethnic Marketing

4 Ways to Reach Ethnic Minorities Through Product Sampling


Why should you product samples to ethnic groups? 9.3 million people in the UK are from an ethnic minority, but only 1 in 5 brands reach out to them. The Consumer...
Featured image for “Top 10 Ethnic, Diversity and Inclusion Influencers of 2023”

13th January 2023
 / 
Ethnic Marketing
Influencer Marketing
Insights

Top 10 Ethnic, Diversity and Inclusion Influencers of 2023


What is influencer marketing?  Leading, specialised content creators are used in influencer marketing to boost traffic, spread messages to target audiences, and increase brand awareness. Businesses can broaden their reach...
Featured image for “<strong>Have Yourself an Ethical Christmas: How Different Ethnicities in the UK Celebrate Christmas</strong>”

12th December 2022
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Ethnic Marketing
Insights

Have Yourself an Ethical Christmas: How Different Ethnicities in the UK Celebrate Christmas


Understanding how various cultures in the UK celebrate the holidays will help you market to them and draw in customers from various ethnic minority groups during this advantageous time. A...
Featured image for “Why you should target ethnic consumers and two ways to do it”

29th November 2022
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Ethnic Marketing
Insights

Why you should target ethnic consumers and two ways to do it


The Consumer Equality Equation explores the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. This blog will discuss the report’s key findings, specifically why brands should...
Featured image for “5 ways to create a culturally inclusive holiday campaign”

14th November 2022
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Ethnic Marketing
Insights

5 ways to create a culturally inclusive holiday campaign


Inclusivity is the practice or policy of including people who might otherwise be excluded or marginalised. Inclusive campaigns reflect inclusive marketing—creating materials that accurately reflect the diverse communities that will...
Featured image for “Celebrating black history month with creatives at the National Trust”

26th October 2022
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African
Caribbean
Ethnic Marketing
Insights

Celebrating black history month with creatives at the National Trust


Art. Belton House. Black History Month. Influencers. What’s the common connection between all of these? The National Trust. Recently we had the pleasure of participating in creating a short film...
Featured image for “Equity vs Equality: Understanding the Difference”

16th October 2022
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Ethnic Marketing
Insights

Equity vs Equality: Understanding the Difference


You have probably come across the words equity and equality being used interchangeably. The application of one word against another does tend to have quite different effects on persons of...
Featured image for “Marketing wellness in Black History month”

11th October 2022
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African
Caribbean
Ethnic Marketing
Events
Field Marketing
Insights

Marketing wellness in Black History month


We know that there are cross-cultural nuanced differences in how individuals consume and interpret media due to their background and experience. This blog will focus on marketing from a healthcare...

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