Blog

: Ethnic Marketing

Featured image for “GottaBe! Presents: Activating Around Key Multi-Cultural Events”

9th September 2020
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Ethnic Marketing
Events

GottaBe! Presents: Activating Around Key Multi-Cultural Events


GottaBe! Marketing is excited to announce our latest webinar: ‘Activating Around Key-Cultural Events’. The latest in our series of online events, we sought out to help brands in reaching out to and engaging with new customers, hailing from different ethnic backgrounds. So many companies completely overlook multicultural audiences within the United Kingdom, so much so that only 1 in 5...
Featured image for “Ethnic Media: How To Reach New Markets”

25th August 2020
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Ethnic Marketing
Insights

Ethnic Media: How To Reach New Markets


Now more than ever we live in a world that is surrounded by media. Whether it’s reading, watching, listening, we are inundated by different media platforms and formats. If you sat and thought about all the different media outlets in your life alone, it’s enough to make your head spin. It’s this inundation that can make it difficult for brands...
Featured image for “5 Ways That Ethnic Marketing Can Help Your Business”

14th July 2020
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Ethnic Marketing
Insights

5 Ways That Ethnic Marketing Can Help Your Business


With over 9.1 million individuals living in the United Kingdom and hailing from an ethnic minority, it is glaringly obvious that businesses need to be embracing ethnic marketing as part of their strategy. Recent global events are also evidence that the world is changing and waking up to the systematic racism that plagues society. Yet only one in five businesses...
Featured image for “GottaBe! Hosts University Roundtable”

1st July 2020
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News

GottaBe! Hosts University Roundtable


Tuesday 30th June 2020 was an exciting time for us here at GottaBe! as we hosted our first ever roundtable event for universities. Hosted at 2020’s most popular venue, Zoom, GottaBe!’s Founder and Managing Director, Tomasz Dyl welcomed a number of universities to the meeting to discuss the topic of recruiting students from BAME communities. This saw the introduction of...
Featured image for “Pop-Ups: How To Make The Most of Traffic”

25th June 2020
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Field Marketing
Insights

Pop-Ups: How To Make The Most of Traffic


Raise your hand if you’re familiar with pop-up retail. Obviously, we are unable to actually see if you did raise your hand, so we thought we’d start this blog post by clarifying that pop-up retail is the opening of a sales space for a short term period. It’s a popular trend in retail now with brands doing a pop-up space...
Featured image for “Personalised Newsletters – The Future of E-Mail Marketing”

7th June 2020
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Insights

Personalised Newsletters – The Future of E-Mail Marketing


If you have an e-mail address, the chances are you have at some point signed up to a newsletter. Be it from a service provider, a hotel chain or your favourite clothing and/or beauty brand. With this subscription can come a sea of irrelevant e-mails. No, you don’t want X because you’re only interested in Y and so on. It...
Featured image for “Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’”

4th June 2020
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Ethnic Marketing
Insights

Key Takeaways from ‘Reach and Engage Multicultural Audiences – The Rulebook’


We were very excited to have hosted our first webinar a couple of weeks ago – ‘Reach and Engage Multicultural Audiences – The Rulebook’. The session saw our Managing Director, Tomasz, present findings of a recent survey we had conducted prior, before welcoming Andrea Simon – our wonderful client and Retail Marketing Manager over at Western Union. Marketing Activities That...
Featured image for “Net Migration To The UK Is Up Despite Pandemic”

21st May 2020
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News

Net Migration To The UK Is Up Despite Pandemic


Despite the COVID-19 pandemic, that still poses a massive danger, net migration to the United Kingdom remains incredibly high. 282,000 Non-EU Citizens Arrive In The UK As Net Migration Rises Figures have recently shown that 282,000 more non-EU citizens have come to the UK compared to those that left in 2019. This is the highest figure since the information was...
Featured image for “Reach and Engage Multicultural Audiences – The Rulebook”

19th May 2020
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Ethnic Marketing
News

Reach and Engage Multicultural Audiences – The Rulebook


Today is a very exciting day for the GottaBe! Team as we hosted our very first webinar: ‘Reach and Engage Multicultural Audiences – The Rulebook’. £300 Billion Spending Power Of Ethnic Minorities The session saw our Managing Director, Tomasz, introduce the agency before sharing the findings of a recent survey we conducted to learn about the advertising preferences and consumer...
Featured image for “Ocean’s £10 million Advertising Fund for SME’s”

20th April 2020
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News

Ocean’s £10 million Advertising Fund for SME’s


Advertising giant, Ocean, has recently launched an advertising fund in a bid to support retailers and SME’s that may have been affected by the COVID-19 pandemic. The fund was established with a media value of £10 million. This opportunity will give businesses and brands access to Ocean’s screens nationwide, providing multiple advertising spaces. The aim in advertising SME’s across the...
Featured image for “GottaBe! Welcomes Danny To The Team!”

4th March 2020
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News

GottaBe! Welcomes Danny To The Team!


It’s an exciting time for GottaBe! as we have welcomed another two individuals to our team and over the course of the weekend, celebrated the agency’s 12th birthday! Welcoming Danny Born in China before growing up here in England, Danny Zhong is our newest Account Support Executive. In his final year of Solent University’s BA (Hons) Marketing degree, Danny has...
Featured image for “Brexit and the Impact It’s Having on the Ethnic Minorities: Are They Still Coming?”

26th September 2019
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Ethnic Marketing
News

Brexit and the Impact It’s Having on the Ethnic Minorities: Are They Still Coming?


Three years on from the referendum concluding that Great Britain will leave the European Union and the country is still in disarray. Never has the United Kingdom seen a politically charged event on this scale and to this day, everyone is still rather confused by how it will all work. Well, while we  don’t have the answers to that, we...
Featured image for “How to utilise sport to communicate with ethnic audiences?”

15th August 2019
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Ethnic Marketing
Events
Insights

How to utilise sport to communicate with ethnic audiences?


Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities. With 8 million people watching the final from Britain alone, not to...
Featured image for “GottaBe! launches London office”

15th March 2019
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News

GottaBe! launches London office


Whether you’re thinking of shopping on one of Europe’ busiest streets by number of visitors, you probably were thinking of Oxford Street! For decades, Oxford Street has been the ‘go-to’ shopping street in London with retail development starting back in the 1900’s.The 1.5-mile-long street once upon time was the main road to Oxford, back then called Tyburn Road. Now with...
Featured image for “Happy birthday… to us! We’re now 11!”

14th March 2019
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News

Happy birthday… to us! We’re now 11!


11 years of doing what we do best have passed in no time at all, and we couldn’t be happier. We celebrated our birthday in style this year. A trip to the bar (thanks for hosting us Revolution!) with a big birthday cake is the best way to commemorate the occasion, don’t you think?  We have had an absolutely...